Social Media Manager

Overview:
At Moorish Media Inc., we are more than just a media company – we’re passionate about empowering underrepresented voices, Uniting Communities Through Media, and Bringing the Truth to Media. We believe that diversity and inclusion are not just buzzwords but fundamental values that drive positive change and innovation through our core principles of Love, Truth, Peace, Freedom, and Justice. Moorish Media is a forward-thinking media organization dedicated to amplifying diverse perspectives and fostering meaningful conversations through our content. We produce a wide range of media including New Columns, Television and Radio Shows, Music videos, Music Records, Comedy Specials, podcasts, social media content, and more, with a focus on promoting diversity, equality, and inclusion in everything we do.

Job Description:

As our Social Media Manager, you will be responsible for developing and implementing our social media strategy in order to increase brand awareness, drive traffic to our website, and ultimately, generate leads and sales. You will work closely with our marketing team to create engaging content, manage our social media accounts, and analyze performance metrics to optimize our efforts. Additionally, you will stay up-to-date with the latest trends and technologies in social media to ensure that we are always ahead of the curve.

Responsibilities:

– Develop and implement a comprehensive social media strategy to achieve our marketing goals.
– Create and curate engaging content for our social media channels, including Facebook, Twitter, Instagram, LinkedIn, and others.
– Manage all aspects of our social media presence, including posting, monitoring, and responding to comments and messages.
– Collaborate with our marketing team to coordinate social media campaigns and promotions.
– Analyze performance metrics and provide regular reports to management, identifying areas for improvement and optimization.
– Stay informed about industry trends and best practices in social media marketing.
Monitor and manage our online reputation, ensuring that our brand image is maintained and enhanced across all platforms.

Qualifications:

Education: A bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field is often preferred. However, equivalent work experience may be accepted in some cases.

Experience: Proven experience as a Social Media Manager or in a similar role is essential. This usually includes managing social media accounts for businesses, creating content, running campaigns, and analyzing performance metrics.

Social Media Expertise: Deep understanding of various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), including their algorithms, features, and best practices for engagement.

Content Creation Skills: Ability to create compelling and engaging content, including text, images, videos, and other multimedia formats, tailored to different social media platforms and target audiences.

Analytics and Metrics: Proficiency in using social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics) to track performance metrics, interpret data, and optimize strategies accordingly.

Strategic Thinking: Strong strategic planning and problem-solving skills to develop and implement effective social media strategies aligned with business goals and audience needs.

Communication Skills: Excellent written and verbal communication skills, with the ability to craft clear and concise messages tailored to specific platforms and audiences.

Creativity: A creative mindset with the ability to generate innovative ideas for content, campaigns, and engagement strategies that resonate with the target audience.

Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.

Adaptability: Willingness to stay updated on the latest social media trends, features, and technologies, and the flexibility to adapt strategies accordingly to maintain relevance and effectiveness.

Collaboration: Ability to work collaboratively with cross-functional teams, including marketing, design, and sales, to align social media efforts with overall marketing and business objectives.

Attention to Detail: Meticulous attention to detail to ensure accuracy in content, scheduling, and performance tracking, as well as adherence to brand guidelines and industry regulations.