Social Media Manager

This role requires a combination of creativity, analytical skills, and excellent communication abilities.

You will be responsible for managing and implementing social media strategies across multiple platforms to
enhance brand visibility, engage with target audiences, and drive business objectives.

You must be able to monitor social media trends and analyze performance metrics.

Key Responsibilities:

1. Social Media Strategy and Planning:

Conduct market research to understand industry trends, competitor
activities, and audience preferences.

Collaborate with the business owner to align social media efforts with
overall marketing campaigns.

2. Content Creation and Management:

Use Canva to create engaging and shareable content (including text, images, videos,
and infographics) for various social media platforms.

Monitor industry-related news and trends to curate and share relevant
content.

3. Community Management:

Monitor social media channels, and respond to comments, messages, and
reviews in a timely manner.

Foster positive interactions with the online community, building brand
loyalty and customer engagement.

Implement strategies to manage and mitigate potential reputation issues
or crisis situations.

Identify and engage with social media influencers and brand advocates for
collaborative opportunities.

4. Analytics and Reporting:

Track and analyze social media performance using appropriate tools.

Generate regular reports and provide insights on key metrics, audience
engagement, and content effectiveness.

Use data-driven insights to optimize social media strategies and improve
campaign performance.

Stay updated with emerging social media trends, tools, and platforms, and
provide recommendations for innovation.

Qualifications and Skills:

Proven work experience as a Social Media Manager or similar role, preferably
managing multiple social media platforms.

In-depth knowledge of various social media platforms, trends, and best practices.

Strong writing, editing, and proofreading skills, with the ability to adapt content
to different platforms and target audiences.

Proficiency in social media management tools (e.g., Later, Zoho Social, Facebook manager) and
analytics platforms (e.g., Google Analytics, Facebook Insights).

Familiarity with Facebook advertising and campaign management.

Excellent organizational and time management skills, with the ability to multitask
and prioritize work effectively.

Strong analytical skills to track and measure the success of social media
initiatives.

Creative mindset with a passion for staying up-to-date with industry trends and
emerging social media platforms.

Strong interpersonal and communication skills to collaborate with internal teams
and engage with online communities