Social Media Manager

ABOUT US.

Dreamed of working in fashion? You will be joining a fun, dynamic team eager to educate, collaborate and develop both you, and their own skills while achieving the ultimate goal of brand awareness and increase online sale conversions.

We need someone that is curious, intuitive, engaged, always learning, often taking risks and here to bring the brands experience to our customers across the globe. We encourage personal development and career progression within our company and strive to be the best at what we do. We have a fun, but serious, organised, but chaotic culture. We move fast and need our team to move fast with us.

Key Accountabilities

Increased brand awareness and recognition
Increased sales and revenue
Improved customer loyalty, retention and advocacy
Better understanding of customer needs and preferences
Increased engagement and interaction with target audience
Competitive analysis and differentiation
Day to Day Responsibilities:

The successful candidate’s key responsibilities include, but are not limited to:

Social Media & Digital

Manage the audience acquisition, retention and engagement on all social media.
Research competitors, create and schedule 3 x EDMs per week on Klaviyo
Overseeing the online launch for new collections and executing supporting launches and marketing on website and social media channels.
Oversea social platforms; leading analysis and growth. coaching & developing team on email strategy, performance marketing, content and social
Manage the team to create on brand content for all social media platforms including, Facebook, YouTube, Pinterest, LinkedIn and TikTok.
Create and maintain collections on all social media channels.
Press, PR & Media

Building digital campaign plans and calendars, see through to execution – in collaboration with the design and ecommerce team, as well as digital marketing agency.
Research, create and maintain effective digital creatives for marketing agency to drive sales and increase brand recognition.
Track and provide reporting to CEO for digital campaign efforts.
Coordinator and drive all meetings with digital marketing agency so campaigns are schedule appropriately, within budget and effectively.
Working cross-functionally with the Marketing, design, ecommerce, retail and Creative teams to deliver engaging & high performing digital campaigns across multiple channels
Influencers

Proactively drive ideas and opportunities to build the brand through social media and influencer initiatives and activations.
Build network of loyal influencers. Negotiate and execute with influencers of all scales
Content Production

Drive creative and unique content production, development & innovation for photoshoots, look books, ads, special events and content shoots within a set annual budget. This includes shoot locations, accessories, sourcing, model package negotiation with agencies, concepts and model castings.
Brand Development

Develop and drive the Brand marketing calendar, ensuring that the brand is marketed way which upholds brand values, drives customer acquisition and sales opportunities.
Continual refinement of brand tone and aesthetic
Lead the marketing and creative teams to deliver on key objectives across brand design, digital marketing campaigns, social media initiatives and events.
Liaise with the wholesale and retail team to develop and build relationships with key accounts to increase brand presence and awareness on relevant channels.
Business & Reporting

Run fortnightly social media reports, to gather information around social media stats (including revenue and content performance) and identify opportunities.
Ability to identity low grossing products and drive sales via markdowns, creative concepts for ads to boost sales.
Develop insights and lead reporting to summarise brand campaigns and to enhance decision making accuracy (provide analysis & commentary on current brand marketing performance, areas of improvement and opportunities)
Research & analyse customer needs to identify new Marketing/Brand opportunities.
Create and drive unique opportunities to increase return customer retention via Google Analytics and Shopify reporting.
Requirements

Tertiary degree qualifications in Marketing
Genuine experience in a similar role in the Fashion, retail or Beauty industries of greater than 3 years
Understanding of fashion fabrications
Adobe Suite skills; Illustrator or Photoshop (essential)
Advanced familiarity with Klaviyo, Shopify or Shopify Plus
Advanced copywriting skills to support the brand language and image.
Proven experience with leveraging digital and social media platforms – posting, analytics, reel editing, tagging etc
Excellent organisational skills and time management
Proven ability to work effectively, proactively and manage multiple deadlines autonomously.
Highly analytical eye, able to measure site performance and identify improvements.
Ability to use and interpret data to make data-driven decisions, initiate markdowns and promotions.
Form strong relationships with external partners (ie our PR agencies, Digital agency and influencers etc)
Up to date knowledge on Google Analytics, Google Shop, Google Ads, Shopify Plus, Instagram, Facebook, Facebook Ads and website performance.

To be successful, you will have a strong knowledge of Marketing, Social Media and the fashion Industry.