social media manager

Social Media Manager

Objective:
As a Social Media Manager at Lean Six Marketing, your primary goal is to generate leads and foster engagement, distinctly noting that you are representing Lean Six Marketing, a startup marketing agency, and not Sbenati Dentistry.

Responsibilities:

Content Strategy Development:
Develop a 30-day content strategy aimed at generating leads through blog engagement and email list conversions.
Create posts to spark curiosity, leading to blog visits and conversions. Utilize successful social media tactics from other accounts as a reference.

Promote valuable resources (checklists, cheat sheets, eBooks, webinars) for two-week periods.
Use Metricool for planning and prompt responses to interactions (queries, comments).

Influencer Engagement:
Daily, sign at least two influencers by reaching out extensively on platforms like Instagram, TikTok, YouTube, and Facebook.
Focus on the London, Ontario area, avoiding any contacts related to the dental industry.

Local Business Outreach:
Contact businesses in London, St-Thomas, Strathroy, and Stratford (excluding dental businesses).
Propose collaborations with Sbenati Dentistry, offering SEO-optimized articles featuring both entities (details to be discussed).
Promote these articles on social media and offer shoutouts to these businesses.

Business Development:
Post-collaboration, assess interest in ongoing SEO and SMM services, initiating revenue opportunities for Lean Six Marketing.

Analytics and Reporting:
Monitor analytics (traffic, conversion rates, bounce rates) using tools like Google Analytics and SEMrush.
Provide weekly dashboard updates to Dr. Sbenati to demonstrate progress and results.

Conversion Optimization:
Continuously optimize websites, landing pages, and blogs for maximum conversions.
Ensure consistent improvement in conversion rates through ongoing analytics, research, etc.

Performance Metrics:
Daily: Engagement rates, influencer contact success rate.
Weekly: Conversion rate improvements, content engagement trends, report on analytics dashboard.
Monthly: Overall lead generation, email list growth, influencer collaboration results.
Quarterly: Revenue generation from new business partnerships, long-term trend analysis in conversions and engagement.

Efficiency and proactive engagement are key to this role. You are expected to be innovative, responsive, and results-driven, contributing significantly to Lean Six Marketing’s growth and success.