Social Media Manager

Job Title: Social Media Manager – open to part time
Location: Remote
About Kitchel Law, PLLC: Kitchel Law is a dynamic and client-focused personal injury law firm. We pride ourselves on being friendly, casual, and approachable, while delivering top-notch legal services. Our team is expanding, and we are seeking a creative and strategic Social Media Manager to elevate our online presence and connect with our community more effectively.
Job Description: As a Social Media Manager at Kitchel Law, you will play a crucial role in shaping our brand’s voice and online presence. Your primary responsibility will be to develop and implement a comprehensive social media and content strategy that aligns with our firm’s values and goals.
Key Responsibilities:
• Develop and execute a brand strategy that reflects our firm’s friendly and approachable ethos.
• Craft compelling stories and create engaging content across various social media platforms.
• Establish and maintain our firm’s unique voice across all digital channels.
• Repurpose video and written content for different formats, including carousels and blog posts.
• Research and outline content for talking head videos, showcasing our expertise and approachability.
• Drive creative ideation for social media posts and blog content.
• Regularly update our website with fresh video and blog content.
• Design and create landing pages that are both visually appealing and effective in lead generation.
• Write and research SEO-optimized blog posts, incorporating effective keyword strategies.
• Apply technical SEO skills to enhance website visibility and search rankings.
• Develop and manage a quarterly marketing plan, complete with Key Performance Indicators (KPIs) to measure success.
• Engage with our audience through thoughtful social media commenting and engagement strategies, such as the dollar eight strategy.
Qualifications:
• Proven experience in social media management and content creation.
• Strong understanding of brand strategy and storytelling in a digital context.
• Experience in content repurposing, SEO, and technical aspects of digital marketing.
• Excellent writing and communication skills.
• Creative mindset with strong research skills.
• Ability to work independently and develop comprehensive marketing plans.
• Familiarity with legal industry and personal injury law is a plus.
What We Offer:
• A collaborative and friendly work environment.
• Opportunity to be a part of a growing firm with a meaningful mission.
• Competitive salary and benefits.
• Professional development opportunities.
How to Apply: Please send your resume, cover letter, and a portfolio of your previous work to Click to view. The subject of your email should state 2024 Social Media Manager. In your cover letter, explain how your experience makes you qualified for this position and include one piece of constructive feedback about something Kitchel Law could improve within its online presence.
Application Deadline: Open until filled
Kitchel Law is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.