Social Media Manager

We seek a Social Media Manager with a proven track record of growing small brands and managing multiple social media accounts. The ideal candidate should be adept at crafting engaging content that resonates with our audience, maintaining our unique tone of voice, and steering clear of generic, AI-generated feel. This role demands creativity, strategic thinking, and a genuine understanding of our brand ethos.

Key Responsibilities:

Develop and implement a cohesive social media strategy to increase brand visibility, engagement, and follower growth across platforms including Instagram, Facebook, Twitter, and LinkedIn.
Create compelling, original content that reflects our brand’s voice and message, including posts, stories, reels, and captions that engage our audience and drive interactions.
Manage the content calendar, ensuring a consistent and strategic flow of posts that aligns with our marketing objectives.
Analyze social media performance metrics to gauge content effectiveness, adjusting strategies as needed to improve engagement and reach.
Collaborate with the marketing team to align social media campaigns with overall marketing strategies and promotional activities.
Engage with our community by responding to comments, messages, and mentions in a manner that fosters a positive community and reflects our brand’s values.
Stay abreast of the latest social media trends, tools, and best practices to keep our social media strategy ahead of the curve.

Qualifications:

Proven experience as a Social Media Manager, with a portfolio demonstrating success in growing small brands and managing multiple accounts.
Exceptional writing skills with the ability to capture our brand’s tone of voice in all communications.
Strong understanding of social media metrics and tools for tracking engagement and analyzing performance.
Creative mindset with a keen eye for design and aesthetics suitable for the beauty industry.
Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Knowledge of the beauty industry and passion for beauty trends is a plus.