Social Media Manager

We are seeking an enthusiastic and creative Social Media Manager to oversee our brand’s presence across multiple social media platforms, including Facebook, Instagram, and LinkedIn. The ideal candidate will be responsible for executing our social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. This role requires a deep understanding of social media trends, the ability to generate unique and engaging content, and proficiency in graphic design and video editing tools such as Canva and professional video editing software. A key part of this role involves ensuring that each post maintains a professional and sleek touch to appeal to both business and personal users, with all content to be reviewed and approved by us before publishing.

Responsibilities:

Develop and implement a comprehensive social media strategy to increase our brand’s visibility, engagement, and follower base across Facebook, Instagram, and LinkedIn.
Curate, create, and manage all published content (images, video, and written) using tools like Canva for graphic design and professional video editing software for creating compelling video content, ensuring each post is approved by us and adheres to a professional and sleek aesthetic.
Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open streams for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Instagram profile, LinkedIn banners, etc.) to maintain brand consistency.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design, and strategy.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
Requirements:

Proven working experience in social media marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Demonstrable social networking experience and social analytics tools knowledge.
Knowledge of online marketing and a good understanding of major marketing channels.
Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
Fluency in English and NEEDS to be able to communicate with us well over Video Calls / WhatsApp etc.
Graphic design skills with a strong portfolio.
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.

Application Instructions:

Please send application to:

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To apply, highlight your experience in social media management, content creation, and video editing. Include links to social media profiles you have managed or content you have created that best represents your skills and creativity, especially those that showcase your ability to maintain a professional and sleek aesthetic. We are looking for a candidate who is passionate about driving targeted growth and engagement through innovative social media strategies, with a keen eye for detail and a commitment to producing high-quality, approved content. We look forward to working with you!