Social Media Manager

Job Title: Social Media Manager

Company Overview:

We’re a team of hard-working, enthusiastic professionals who strive to help as many Australians as possible improve their financial position by reviewing, researching, and executing quality financial advice with only you in mind.

As we continue to expand our online presence and engage with our clients, we are seeking a dynamic and creative Social Media Manager to join our marketing team.

Job Summary:

As the Social Media Manager, you will be responsible for developing and executing a results-driven social media strategy that enhances our brand presence, promotes our services, and engages with our target audience across various platforms. Your creative flair, strategic mindset, and understanding of the financial industry will be essential in building meaningful connections with existing and potential clients.

Responsibilities:

1. Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company’s marketing objectives, highlighting our expertise and unique value propositions within the financial planning industry.

2. Content Creation: Create compelling and engaging content, including written posts, graphics, images, videos, and infographics, that resonate with our target audience, showcase our services, and promote financial literacy.

3. Community Engagement: Proactively engage with our social media community, respond to comments, messages, and inquiries promptly, and foster positive relationships with our followers and clients.

4. Campaign Management: Plan and execute social media campaigns, contests, and promotions to boost brand awareness, attract leads, and drive traffic to our website.

5. Analytics and Reporting: Monitor social media performance using various analytics tools, track key metrics, and generate regular reports to measure the effectiveness of campaigns and identify areas for improvement.

6. Market Trends and Research: Stay up-to-date with the latest social media trends, financial industry news, and competitors’ activities to enhance our social media strategy and capitalize on emerging opportunities.

7. Collaboration: Collaborate with the marketing team to ensure consistency in messaging, branding, and promotions across all marketing channels.

8. Compliance: Adhere to industry regulations and compliance guidelines when creating and sharing content related to financial planning and investment advice.

9. Social Media Advertising: Manage social media advertising campaigns to optimize reach and engagement while staying within budget constraints.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. Proven work experience as a Social Media Manager or in a similar role, preferably in the financial industry.

3. Deep understanding of social media platforms, their algorithms, and best practices for organic growth and advertising.

4. Strong writing and communication skills, with the ability to convey complex financial concepts in an approachable manner.

5. Proficiency in social media management tools, analytics, and scheduling platforms.

6. Creativity and the ability to think outside the box when creating content and campaigns.

7. Knowledge of financial planning and investment terminology is a plus.

8. Detail-oriented with a focus on data-driven decision-making and continuous improvement.

9. Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

Join our team as the Social Media Manager and play a pivotal role in shaping our online presence, fostering client relationships, and contributing to the success of our company. We offer a competitive salary and a supportive work environment that values creativity, innovation, and professional growth.