Social Media Manager

Are you passionate about the world of youth and health? Do you have experience in growing and managing social media? We are looking for a talented and motivated Social Media Manager to join our team and take charge of our Social Media Accounts. As the Social Media Manager, you’ll play a pivotal role in helping us shape our brand’s online presence and connect with our audience.

Responsibilities:
> Develop and implement a comprehensive social media strategy across all of our accounts, aligned with our brand’s goals and target audience.
> Manage and Post engaging and valuable content, including images and videos to share across various social media platforms such as Instagram, YouTube, Facebook, and TikTok.
> Research and Create educational graphics, intriguing thumbnails, engaging stories, and quality captions for posts.
> Monitor social media trends, best practices, and emerging platforms, and recommend strategies to stay ahead of the competition.
> Plan and execute social media calendar and campaigns to drive brand awareness, increase follower engagement, and support product launches and promotions.
> Utilize social media analytics tools to track key performance indicators (KPIs), analyze data, and make data-driven decisions to improve performance.
> Oversee social media accounts’ overall design (e.g. cover, profile pictures, highlights, and layout).
> Collaborate with the Customer Success Manager and our Face of the Brand to integrate social media initiatives into the overall marketing, account growth, and advertising strategy.
> Stay up-to-date with the latest beauty (particularly skincare) and health industry news, trends, and developments, using this knowledge to inform content creation and engagement strategies.
> Provide weekly reports and insights on the performance of our accounts.

Requirements:
> Proficient in English with excellent written and verbal communication skills, including copywriting abilities.
> Full-time availability (EST Time) with the flexibility to manage all of our social media accounts.
> At least 2 Years of proven experience in managing social media accounts for beauty and health brands or related industries.
> Demonstrable success in growing social media followers and engagement.
> Creative mindset with a keen eye for visual aesthetics and the ability to create compelling and shareable content through the use of editing platforms such as Canva, Figma, or Photoshop.
> Strong understanding and experience in SEO and Social Media Analytics.
> Knowledge of beauty and health industry trends and the ability to adapt strategies accordingly.
> Self-motivated, proactive, and able to work independently as well as part of a team.
> Strong organizational and time management skills to handle multiple tasks simultaneously.
> Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).

To apply, please submit your resume and samples of your previous social media work. Thank you and we look forward to seeing you join our Team!