Social Media Manager

CREATIVITY IS OUR SUPERPOWER! ? At PaliRoots, the most successful team members have a thirst and the creativity to turn PaliRoots into a more powerful global movement. The majority of our team is remote and works from all different parts of the world. We are a dynamic team that is motivated to take the PaliRoots movement to the next level. You must be able to assist and grow the PaliRoots social media accounts to promote key product drops and massive campaigns throughout the year. PaliRoots has donated $3.4M to children and families in Gaza since 2016.

It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. In return, we promise to keep PaliRoots a company where inspired people will always thrive. The ideal candidate will have a diverse understanding of pop culture, current events, fashion trends, Palestine, and social media platforms. A successful candidate must be able to engage our audience by writing posts that are compelling and effective at driving social sharing. The Social Media Marketer will be responsible for creating and sourcing content for brand campaigns, partnerships, and product launches that build brand awareness and advocacy. The ideal candidate is both creative and data-driven with strong organizational and communication skills.

**Duties & Roles:**

– Manage posting of content in line with calendar across all channels including Facebook, Twitter, Instagram, Pinterest, Threads, Youtube and LinkedIn.
– Schedule creative lives ideas
– Compile Strong Educational Posts to teach people about Palestinian History, News, and Culture.
– Work on project that elevate our social media: Blogs, Podcasts, Educational Reels
– Manage communications between internal marketing teams.
– Community management (commenting on our posts and popular pages).
– Maintain consistent brand voice
– Must understand the Palestinian culture and politics.
– Amazing story teller + content writer
– Monitor all pages for inappropriate content
– Provide weekly reporting across all channels
– Contribute to team brainstorming for content initiatives
– Direct exclusive content creator relationship to produce original content for the page.
– Collaborate on the social influence and partnership strategy to grow brand awareness
– Innovator in social media tools and always up to date to industry standards
– Ability to video edit
– Manage charity project details with ngo partners
– Preferred understanding of notion software.

**Key Responsibilities:**

– Develop and maintain the brand’s visual identity and ensure consistency across all platforms.
– Conceptualize, plan, and execute creative campaigns, marketing materials, and product launches.
– Create briefs for photoshoots and collaborate with external photographers to capture high-quality product images in Palestine and Amman.
– Identify and collaborate with new content creators who align with the brand’s values.
– Support marketing initiatives by providing strong visual assets and content that effectively communicates the brand’s message.
– Stay updated on industry trends and competitor activities to drive innovative ideas and stay ahead of the curve.
– Researching platforms such as TikTok, Reels, and other emerging channels to create engaging and on-trend content.

**Qualifications:**

– Preferred college degree in marketing
– 3+ years of social media experience
– Graphic Design Experience (Photoshop, Procreate, Illustrator, Canva)
– Proven experience with social media platforms
– Knowledge of key trends and online influencers
– Team player who takes initiative
– The ability to work under pressure and in a fast paced environment
– Positive attitude and enthusiasm for fashion
– Ability to establish and build effective working relationships
– Ability to work independently and with a team

**Bonus Skills:**

1. Ads management
2. Email Marketing
3. Marketing Director