Social Media Manager

The Herb Affair Social Media Manager Job Description

As a Social Media Manager, you will own Herb Affair’s social media channels. In practice, this means creating written, video, and visual content across social networks, maintaining a content calendar and coordinating across teams to ensure that our social presence reflects what’s happening at Herb Affair.

You will also be a key person in our existing community on social media, helping to make sure it is healthy and thriving and taking it to the next level through active engagement on social media. This is a key role for us as a growing wellness brand as our social profiles are a massive part of our brand and one of the first things that our customers see and get to know us through.

You’ll work closely with the rest of the Marketing team to create social media content on a weekly and monthly basis. Day-to-day, you’ll work hands-on scheduling posts, following industry trends, gathering insights, plus engaging with our community and customers, building relationships, and surfacing trends from within our community that can impact our overall strategy.

Who You’ll Work With

In this role, you’ll report to the Chief Marketing Officer (CMO). Day-to-day you’ll work closely with other marketing teammates as well as the agencies and freelancers that work with our marketing team. As a member of a marketing organization, you will help shape Herb Affair’s overall brand through exceptional social media posts and maintaining a strong brand voice and presence across platforms.

Responsibilities

Own creating social media content. Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. This includes creating written content, graphics, and videos ranging from several seconds to several minutes.

Own the social media content calendar and planning process. Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Leading weekly or biweekly social content brainstorming sessions.

Own community management. Responding to and engaging with our community across social media platforms, primarily Instagram, Facebook and Tiktok.

Experiment and use data to inform strategy. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Advocate for our community. Within Herb Affair you are aware of our social media community’s perspective on various things from our product and culture and act as an advocate internally to make sure their perspective is taken into account.

Keep up to date with industry trends. Ensuring to keep on top of changes and new features across platforms and easily share those updates with Buffer’s audience on social media and within the company.

Be a strong Herb Affair voice: Adopt Herb Affair’s voice and tone across content work and ensure that anything published on any social channel is a good fit for Herb Affair’s brand and voice.

Qualifications

Must have prior experience creating social media content for a brand.

Must have experience creating social media graphics and short-form video content, like Instagram Reels or TikToks.

Must have experience using tools to plan and collaborate on social media posts with several teammates.

Must have prior experience engaging with a community on social media and building relationships online.

Excited and energized at the prospect of spending the day-to-day creating, scheduling, and posting content as well as engaging with our community on social media.

Outstanding written and verbal communication skills: You care about producing content that will resonate with a broad global audience.

Ability to create engaging content and ensure a consistent brand voice.

Strong understanding of important social media metrics and data.

Bias towards action with an ability to have a high output in the form of creating social media posts.

To formally apply for this position, please send a copy of your resume to Click to view and use ‘I’m SMM Material” as the subject line of the email.