Social Media Manager and Executive Assistant

ESSENTIAL FUNCTIONS:
Social Media Management
• Maintain a consistent and strategic social media posting schedule that optimizes user engagement.
• Manage the full cycle posting process, including drafting captions, editing photos or graphics, and researching relevant information needed for the post.
• Actively engage with users on various social media sites, including Instagram, Facebook, LinkedIn, and other channels as needed.
Digital Media Production
• Create low-level graphics for social media use – i.e. infographics
• Edit audio-visual footage for the podcast and social platforms
Analytics Tracking and Management
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
• Create comprehensive analytical reports on a monthly and quarterly basis including all relevant campaigns, their outcomes, and their key points to be presented to leadership.
• Serve as the point of contact for future partnerships between the company and other industry and social influencers.
Strategy Development and Execution
• Assist in the planning, running, and executing of marketing campaigns.
• Identifying opportunities for social brand activations
• Evaluate new emerging industry innovations in social media, technology, social media marketing, and provide input on best practices.
General Administrative Support
• Create and send polished, error-free communications to internal and external parties, both electronically and through paper correspondence.
• Interact directly with third-party vendors and guests, ensuring professional and customer-service oriented interactions.

REQUIRED AND PREFERRED QUALIFICATIONS:
• Required Skills & Experience:
o Education: Bachelor’s degree in marketing or a related field.
o Experience: 1-3 years’ experience in marketing or a related field.
? Ability to convey messages to the right audience.
? Ability to understand others and engage with others.
? Create and generate innovative ideas for compelling campaigns and other marketing strategies.

COMPETENCIES:
• Quality of work & attention to detail: Delivers error-free work that fulfills the requirements of the assignment.
• Organization & Productivity: Efficiently uses time; plans and prioritizes work effectively; completes assignments on schedule; seeks to assist in areas outside of standard scope of responsibility; gets things done.
• Initiative & Follow Through: Identifies what is needed to be done and does it before being asked or before the situation requires it; acts quickly to achieve results; sees tasks through to the end. Is dependable and reliable and brings their best each day and to every task.
• Accountability: Takes personal accountability for actions, rather than placing blame on others.
• Client Management (both internal and external clients): Makes clients the top priority while effectively managing client expectations; listens carefully to client needs and recommends appropriate services in response; keeps client informed and follows up to ensure client satisfaction
• Contributes Constructively: Provides helpful, relevant, and original ideas that result in improvements to work and deliverables. Challenges the status quo.
• Positivity & Optimism: Maintains a positive outlook; faces challenges with optimism; sees the possibilities in all situations.
• Adaptability/Flexibility: Adapting to changing needs, conditions, and work responsibilities; meeting deadlines, and maintaining composure in stressful situations; open to different and new ways of doing things; willing to modify approach.
• Interpersonal Skills: Building constructive working relationships characterized by a high level of cooperation and mutual respect; communicating respectfully and listening to others while making an attempt to understand alternative viewpoints.
• Communication Skills: Demonstrates mastery of both written and verbal communications, delivering clear and organized thoughts.
• Attendance & Punctuality: Shows up on time each day and puts in the hours needed to get the work done.
• Technology: Must be proficient in Microsoft Office (including competency in use of Excel, Word, PPT, and Outlook), as well as the ability to learn new programs and skills as needed.