SOCIAL MEDIA MANAGER (C1 english minimum)

DO NOT APPLY IF you are BELOW C1 level spoken English proficiency!

Expectations of role:

– Strategy Development:
Design and implement a comprehensive social media strategy to align with business goals.
Understand different platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.) and tailor strategies accordingly.
Content Creation:

– Develop engaging and platform-specific content (text, images, videos).
Understand graphic design principles and video editing for creating visually appealing content.
Content Curation:

– Identify trending, relevant content to share or repurpose.
Balance promotional, informational, and entertaining content.
Community Engagement:

– Foster a positive community environment.
Respond to comments, messages, and customer service inquiries promptly.
Analytics and Reporting:

– Analyze performance metrics to gauge content success and social media growth.
Prepare detailed reports on audience information and demographics, along with recommendations for improvement.
Advertising:

– Plan and execute paid social media campaigns.
Optimize campaigns based on performance data.
Influencer Collaboration:

– Identify and engage with influencers or brand advocates to expand brand visibility.
Crisis Management:

– Monitor social media for any negative feedback or crises.
Develop and implement response strategies to mitigate any potential damage.

Skills needed to perform this role:
– Copywriting: Crafting compelling messages that drive engagement.
– SEO: Understanding of SEO principles to enhance content visibility.
– Creativity: Generating innovative ideas for content and campaigns.
– Time Management: Prioritizing tasks and managing multiple platforms efficiently.
– Adaptability: Staying up-to-date with the ever-changing social media landscape.
– Communication: Excellent writing and verbal communication skills for internal coordination and external engagement.
– Analytical Skills: Interpreting data to make informed decisions.

Tools Proficiency expected:
– Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or Later for scheduling posts and managing multiple accounts.
– Graphic Design Tools: Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating custom graphics.
– Video Editing Software: Adobe Premiere Pro, Final Cut Pro, or similar for producing high-quality video content.
– Analytics Tools: Google Analytics, Facebook Insights, Instagram Analytics, Twitter Analytics, etc., for tracking performance.
– Content Planning Tools: Trello, Asana, or Airtable for organizing content calendars and workflows.
– Email Marketing Tools: Mailchimp, Constant Contact, or similar for integrating email campaigns with social media efforts.
– SEO Tools: SEMrush, Moz, or Ahrefs for keyword research and SEO analysis.

Additional Considerations
– Experience: Look for a history of proven results in growing social media presence and meeting business objectives.
– MUST BE A FLUENT ENGLISH SPEAKER! C2 level expected