Social Media Manager for Restaurant Clients

Hours: 5-15 hours per week

Compensation: Paid hourly with additional clients’ work available

About Us:
We are a fast-growing social media agency working with top NYC restaurant clients. Our mission is to create visually stunning and engaging content that captures the essence of our clients’ brands and resonates with their audiences. We are looking for a talented and skilled Social Media Manager to join our team.

Job Description:
We are seeking a Social Media Manager with a keen eye for aesthetics and a passion for the culinary world. The ideal candidate will be responsible for organizing and managing our Google Drive, curating a balanced mix of photos, Instagram Reels videos, and community-generated content. Your primary responsibility will be to build a comprehensive monthly content calendar and social media plan for Instagram that highlights key dates and holidays relevant to our clients.

Responsibilities:

– Organize and curate content from Google Drive with an eye for aesthetics.
– Build and maintain a monthly content calendar and social media plan for Instagram using Canva for grid layout reviews.
– Identify and integrate key dates and holidays (e.g., July 4th, Father’s Day) into content planning.
– Conduct research on high-priority holidays to generate sample caption ideas.
– Utilize Instagram, Canva, and Click to view scheduling tool effectively.
– Create compelling and engaging copy for social media posts after content calendar approval.
– Monitor, track, and report on social media activity and performance.
– Conduct competitor research to inform content strategy and identify new ideas (e.g., analyzing last year’s July content from competitors).
– Assist clients in promoting in-store and online promotions through social media.
– Prepare and deliver promotional presentations and creative writing.
– Manage and optimize social media ad campaigns.
– Employ analytics techniques to gather data and create reports.
– Support marketing executives in organizing various projects.
– Work with the team to create large social media campaigns.
– Keep team and clients updated on current tasks.
– Help draft responses to customer reviews on Google and Yelp.

What We Are Looking For:

– Excellent communication skills, both written and verbal.
– Creative and self-motivated individuals.
– Team player – able to take direction and work independently.
– Strong analytical and problem-solving skills.
– Hardworking and tenacious in completing assigned projects.

Qualifications:

– Minimum 2-3 years of experience in social media management (Instagram, Facebook, Yelp, Google).
– Experience with Instagram and Facebook analytics.
– Ability to work efficiently and independently.
– Excellent English written and verbal skills.
– Proficiency in multitasking, prioritizing, organizing, and communicating effectively.
– Willingness and ability to learn and adapt.

Application Instructions:

– Include the word “Attention to Detail” in the title of your response.
– Submit your resume and portfolio.
– Provide a link to a content calendar and captions you have written for a client in the past (extra points if it is for a food/hospitality client).

We look forward to seeing your application and how you can contribute to our dynamic team!