Social Media Manager/Graphic Designer (PHOTOSHOP ONLY))

Job Description:
We are looking for a skilled and experienced Social Media Manager Graphic Designer to oversee the visual aspects of our social media channels and contribute to our digital marketing efforts. The ideal candidate will be proficient in graphic design tools and have a keen understanding of social media trends and best practices. This role requires creativity, attention to detail, and the ability to translate concepts into compelling visuals that resonate with our target audience.

Key Responsibilities:

Graphic Design: Design eye-catching and innovative graphics, illustrations, and other visual assets for our social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Content Creation: Develop engaging multimedia content (e.g., images, videos, GIFs) that aligns with our brand identity and messaging strategy. Collaborate with the marketing team to brainstorm and conceptualize content ideas for social media campaigns.

Social Media Management: Manage and curate our social media content calendar, ensuring timely and consistent posting across all platforms. Monitor social media channels for trends, engagement opportunities, and user-generated content. Respond to comments and messages in a timely and professional manner.

Brand Consistency: Maintain brand consistency and visual standards across all social media platforms. Ensure that all graphics and content adhere to our brand guidelines and resonate with our target audience.

Analytics and Optimization: Track key metrics and analyze performance data to measure the effectiveness of social media campaigns. Use insights to optimize content strategy, drive engagement, and increase follower growth.

Collaboration: Collaborate with the marketing team, copywriters, and other stakeholders to develop integrated marketing campaigns that leverage both visual and written content. Coordinate with external partners, such as influencers or brand ambassadors, for co-branded content opportunities.

Requirements:

Proven work experience as a Graphic Designer, Social Media Manager, or similar role.
Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong understanding of social media platforms, trends, and best practices.
Excellent visual design skills with a keen eye for detail and aesthetics.
Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) is a plus.
Portfolio showcasing previous graphic design work and social media campaigns.