SOCIAL MEDIA MANAGER – Help me maintain my Professional Brand

Objective of this Role:
We’re seeking a part-time Social Media Manager to help expand and implement a comprehensive social media plan for our newly launched industry analyst business and my personal online brand.

Our company specializes in enterprise communication and workplace collaboration tools like Zoom, Microsoft Teams, and related devices. We also talk about hybrid work, company culture, and employee experience.

Your mission will be to enhance our brand presence across two distinct brands: our founder’s personal accounts and our business accounts.

Responsibilities:
• Develop content in predefined categories that align with our brand values and industry focus.
• NOTE: I will create my own blog posts and videos, but you will need to add these to the social media workflow.
• Create a consistent posting schedule and manage the calendar for both brands.
• Conduct research into relevant industry trends, news, and updates to generate engaging content.
• Craft and submit posts for approval.
• Schedule approved content using a social media management tool.
• Monitor and analyze social media engagement and suggest improvements.

Skills/Qualifications:
• Experience in managing social media platforms for businesses, particularly LinkedIn and Twitter.
• Strong research skills to uncover relevant news and trends.
• Excellent writing and editing skills with a keen eye for detail.
• Ability to craft strategic content and tailor messages for different audiences.
• Proficiency in social media scheduling and analytics tools.
• Ability to work independently and follow brand guidelines while providing creative input.

Details:
• Hours: 10 hours per week.
• Pay: Starting at $6 per hour, with increase to $8 per hour based on performance.
• Agreement: Weekly agreement for the first three weeks, transitioning to a permanent position and pay increase upon successful evaluation.

Application Process: Interested applicants should send sample work, client accounts they’ve managed, and any other materials that showcase their writing and research abilities to Click to view.

Learn More:
• LinkedIn Profile – Click to view/in/craigdurr/
• Twitter Profile – Click to view/craigdurr
• About Industry Analysts – Click to view/2013/08/27/new-iiar-best-practice-primer-paper-who-are-industry-analysts-and-what-do-they-do/

THE DETAILS:

Here is the typical Social Media Manager workflow that I would want this person to follow

1. Content Research:
• Industry News Analysis: Begin each day by reviewing the latest industry news and trends to identify relevant topics for content. This includes staying updated on collaboration tools (like Zoom, Microsoft Teams) and related devices (cameras, headsets, speakers).
• Audience Insights: Analyze data from social media platforms and other analytics tools to understand the interests and needs of our target audience.
2. Content Creation:
• Content Calendar Planning: Outline a strategic calendar, ensuring a balanced mix of educational, promotional, and engagement-focused content across LinkedIn and Twitter.
• Content Writing & Design: Draft copy, source images, or design graphics that align with the brand’s voice and audience interests.
3. Approval by Management:
• Initial Review: Submit content drafts for review and feedback.
• Revisions: Incorporate feedback and suggestions to refine posts and ensure they meet brand standards.
• Final Approval: Secure final approval before proceeding to scheduling.
4. Content Scheduling:
• Scheduling Tool Setup: Use a social media management tool (to be determined) to schedule posts for optimal times based on audience activity.
• Expectation is to have two weeks of content always in the schedule.
• Campaign Coordination: Ensure that posts align with any ongoing campaigns or promotional activities.
5. Monitoring & Engagement:
• Content Performance: Monitor engagement metrics (likes, shares, comments) and gather insights to refine future content strategies.
• Real-Time Engagement: Respond to comments, direct messages, and mentions to foster community engagement.
Reporting: Provide regular reports highlighting content performance, audience engagement, and actionable insights for improvement.