Social Media Manager with skills in Content Strategy

Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target demographic. Flexiwork Services is seeking a skilled social media manager / strategist to develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. We’re eager to connect with new audiences and engage our existing base through compelling social media initiatives.

Responsibilities

– Use social media tools to craft and release content to our social channels
– Develop social media campaigns in collaboration with the marketing team
– Become an extension of the company’s brand to connect with existing customers, and acquire new ones
– Analyze the company’s social strategy to make frequent improvement suggestions
– Stay up to date with new and emerging trends to help keep client’s social media presence consistently relevant
– Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
– Create, manage, and publish original and high-quality content across various social media platforms
– Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
– Manage all company social media accounts to ensure relevant, up-to-date content
– Collaborate with the marketing team to grow the company’s network and target new followers

Skills and qualifications

– Significant management and leadership experience leading a brand’s social media initiatives
– Extensive knowledge of a variety of current social media tools and platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
– Hands-on experience using social media to build brand awareness
– Excellent problem-solving techniques and analytical skills
– Effective time-management skills
– Clear, confident communication abilities
– Keen understanding of how to craft effective social media strategies
– Strong familiarity with computers, email clients, and project management software
– Large social media following
– Understanding of SEO and web traffic metrics/analytics
– Experience with graphic design, photo editing, and publishing
– Ability to identify target audiences’ preferences and produce tailored content