social media marketer

**About One Formation LLC:**
One Formation LLC is an innovative company with a passion for creativity and excellence in the beauty and home decor industries. Our flagship products, OnePoof and OnePixel, represent the pinnacle of our creativity and commitment to quality. OnePoof is an innovative makeup product designed to revolutionize the beauty routine of our customers. OnePixel offers unique, handmade wood wall art decor and gifts that cater to the aesthetic and personal touch our clients desire in their spaces.

**Position Overview:**
We are seeking a talented and creative Social Media Marketer to join our team and drive our social media presence for both OnePoof and OnePixel, with a primary focus on OnePoof. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, and fostering a strong online community. This role demands a high level of creativity, attention to detail, and the ability to analyze social media metrics to enhance our brand’s visibility and engagement.

**Key Responsibilities:**
– **Content Creation & Management:** Develop and implement a content strategy across all social media platforms tailored to our brand voice and audience engagement.
– **Community Engagement:** Engage with our online community, responding to comments and messages promptly and fostering a positive and interactive environment.
– **Campaign Development:** Plan and execute social media campaigns to promote our products, including giveaways, collaborations, and influencer partnerships.
– **Analytics & Reporting:** Monitor and analyze social media performance metrics and adjust strategies accordingly to improve engagement and reach.
– **Trend Monitoring:** Stay up-to-date with the latest social media trends and best practices to ensure our content remains relevant and engaging.
– **Collaborative Projects:** Work closely with the marketing and creative teams to align social media content with overall marketing strategies and campaigns.
– **Paid Social Advertising:** Manage and optimize paid social media campaigns to target new customers and retain existing ones.

**Skills and Qualifications:**
– Proven experience as a Social Media Marketer or similar role, with a strong portfolio of successful social media campaigns.
– Proficient in using social media platforms (Instagram, Facebook, Twitter, Pinterest, TikTok) and social media management tools.
– Strong graphic design skills, with proficiency in Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
– Excellent written and verbal communication skills.
– Ability to analyze data and translate insights into actionable strategies.
– Creative mindset with a passion for the beauty and home decor industries.
– Bachelor’s degree in Marketing, Communications, or a related field is preferred.

**Desirable:**
– Experience working with e-commerce platforms, preferably Shopify.
– Familiarity with SEO and content marketing principles.
– Ability to work independently and collaboratively in a fast-paced environment.

**Applicants, please answer the following questions in your applications:**

1. **Content Strategy & Engagement:** Can you describe a successful social media campaign you developed and executed? What strategies did you use to engage your audience, and what were the results?

2. **Creativity & Multitasking:** Given our need for engaging content for both OnePoof and OnePixel, how do you plan and prioritize your work when managing multiple social media accounts with differing target audiences?

3. **Industry Experience:** Our main product, OnePoof, is within the beauty industry. Can you discuss any relevant experience you have in this sector? Additionally, how comfortable are you with creating content and engaging with audiences for products you may not be initially familiar with?

4. **Analytics & Optimization:** How do you use social media analytics to inform your content strategy? Can you provide an example of how you’ve adjusted a campaign based on performance metrics to achieve better results?