Social Media Marketing and Email Marketing Specialist

Job Overview: We are looking for a talented and dedicated Social Media Marketing and Email Marketing Specialist to join our team at Mini Voyager. This role involves executing email marketing campaigns through Klaviyo, creating ads using our existing content and executing those campaigns on Meta, TikTok, YouTube, Pinterest and Google, and reposting content from across all social media platforms. The ideal candidate should have a passion for marketing, excellent communication skills, and experience in digital marketing.

Responsibilities:
– Develop and implement social media marketing strategies to increase brand awareness and engagement
– Develop and implement social media marketing strategies to drive website sales and conversions
– Create, schedule and manage advertisements on all social media platforms
– Monitor and analyze social media performance using analytics tools, and adjust strategies as needed
– Execute email marketing campaigns on Klaviyo, including drafting, scheduling, and tracking emails
– Organize segments to send personalized messages and content on Klaviyo
– AB test campaigns
– Analysis, interpretation and reporting of data from Klaviyo
– Warm up marketing lists to prep for email campaigns
– Manage the reposting of content from Instagram to TikTok, Pinterest, and YouTube, ensuring consistency and quality across all – platforms
– Stay updated with the latest social media trends and best practices
– Willing to pitch new ideas for campaigns
– Collaborate with the marketing team to ensure cohesive branding and messaging across all channels

Requirements:
– Experience with Klaviyo
– Experience with Shopify
– Proven experience in social media marketing and email marketing
– Proficiency in using social media platforms (Instagram, TikTok, Pinterest, YouTube, Facebook)
– Strong understanding of social media metrics and analytics
– Excellent written and verbal communication skills
– Ability to create engaging and high-quality content
– Strong organizational skills and attention to detail
– Ability to be assertive and initiate suggestions for work that needs to be done
– Ability to work independently and meet deadlines
– Knowledge of SEO and digital marketing trends is a plus

Preferred Qualifications:
– Previous experience in a similar role
– Graphic design skills and experience with design tools (e.g., Canva, Adobe Creative Suite)
– Familiarity with social media scheduling tools (e.g., Metricool)
– Experience in video editing for social media content

Work Hours and Benefits:
– Part-time position, growth during busy seasons
– Flexible working hours with the ability to meet deadlines
– Potential for growth and advancement within the company

How to Apply: If you are passionate about social media marketing and email marketing and meet the above requirements, we would love to hear from you! Please submit your resume, and explain why you are a great fit for this role, and be prepared to share examples of your previous work in social media and email marketing.