Social Media Marketing and Sales Officer

Job Title: Social Media Marketing and Sales Officer
Job Summary: We are seeking a highly motivated and results-driven Social Media Marketing and Sales Officer to join our team. The ideal candidate will be responsible for developing and implementing social media marketing strategies, managing online sales channels, and driving engagement and conversions through various social media platforms. This role requires a combination of marketing, sales, and social media expertise to achieve business goals.
Key Responsibilities:
1. Social Media Marketing:
• Develop and execute social media marketing strategies to increase brand awareness, customer engagement, and lead generation.
• Create and curate engaging content, including text, images, videos, and other media for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Monitor and analyze social media trends, user engagement, and performance metrics to optimize strategies.
• Collaborate with the marketing team to integrate social media activities into broader marketing campaigns.
2. Sales and Lead Generation:
• Manage and optimize online sales channels, such as e-commerce platforms, online marketplaces, and direct sales through social media.
• Implement effective sales and conversion strategies to meet or exceed sales targets and revenue goals.
• Develop and maintain strong customer relationships through online interactions and excellent customer service.
• Identify and pursue new sales opportunities, including outreach to potential clients or partners via social media platforms.
3. Content Creation and Scheduling:
• Create, edit, and schedule social media content that aligns with the brand’s messaging and goals.
• Monitor content calendars and ensure regular and consistent posting.
• Utilize graphic design tools, photo/video editing software, and other creative resources to create compelling visuals.
4. Community Management:
• Engage with the online community, and respond to comments, messages, and reviews in a timely and professional manner.
• Foster a positive and interactive online environment, building a loyal and supportive customer base.
• Manage online reputation and address any issues or negative feedback effectively.
5. Analytics and Reporting:
• Use analytics tools to track and report on the performance of social media campaigns, sales metrics, and ROI.
• Adjust strategies based on data-driven insights to continuously improve results.
Qualifications:
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Proven experience in social media marketing and sales, preferably in a similar role.
• Strong knowledge of various social media platforms and their best practices.
• Excellent communication, copywriting, and visual content creation skills.
• Proficiency in social media management and analytics tools.
• Sales and customer service skills with a focus on achieving sales targets.
• Creative mindset with the ability to think outside the box and stay up-to-date with industry trends.
How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to Click to view with the subject line Social Media Marketing and Sales Officer.