Social Media Marketing Manager for Personal Branding and Corporate Identity in Mining and Community Development

Job Post: Social Media Marketing Manager for Personal Branding and Corporate Identity in Mining and Community Development

Company: Mineral Exploration Company

Company Overview: The Company is a pioneering mineral exploration company focused on metals critical for a zero-carbon future, such as gold, copper, nickel, lithium, and cobalt. Operating exclusively in the Republic of South Sudan, the company taps into the underexplored potential of frontier markets, leveraging its strategic location equidistant from the Red Sea and Congo plate zones. Our mission is to support the transition to a sustainable future by implementing responsible and ethical exploration practices and working closely with local communities to ensure our operations benefit all stakeholders. We are committed to exploring and developing high-quality mineral deposits that contribute significantly to a zero-carbon future.

Position Overview: We are seeking a Social Media Marketing Manager to champion both the personal brand of a high-profile executive and the corporate brand of the Company in the mining industry. This role requires a creative and strategic thinker capable of crafting and disseminating content across multiple social media platforms. The Social Media Marketing Manager will elevate the executive’s brand, showcasing their innovative work in industrial development and passion for community growth, as well as promoting the Company’s initiatives and values. Responsibilities include creating and implementing social media strategies, managing content calendars, engaging with audiences, monitoring analytics, and contributing to overall brand strategy.

Brand Persona: The Visionary Pioneer – combining professional success with a commitment to community and innovation.

Responsibilities:

Develop and execute a cohesive social media strategy that aligns with the executive’s core values, brand persona, and the Company’s corporate identity.
Craft compelling content for platforms including X (formerly Twitter), LinkedIn, Instagram, and Facebook, emphasizing visual storytelling, thought leadership, and community engagement for both the executive and the Company.
Manage daily social media activities for both the executive and the Mineral Exploration Company: posting updates, interacting with followers, and expanding the brand’s reach.
Analyze and report on social media metrics to optimize strategy and content.
Oversee the integration of the Company’s proprietary social media management tools to streamline workflows and enhance engagement.
Qualifications:

Proven experience in social media management and content creation.
Strong understanding of digital marketing trends and audience engagement.
Exceptional writing and visual storytelling skills.
Familiarity with the mining industry, particularly in frontier markets, is a plus.
Ability to interpret brand vision and values into compelling social media narratives for both personal and corporate brands.
Tools Provided:

Social Media Management: Hootsuite, Buffer, Loomly, Later, or internal proprietary tools.
Graphic Design: Canva or Adobe Creative Cloud.
Video Editing: Adobe Premiere Pro or similar.
Communication: Google Workspace or Microsoft Teams.
AI Content Support: Tools like ChatGPT for content ideation and messaging.
Apply Now: Join our team to shape the digital identity of a leader and a company who are as passionate about pioneering in the industry as they are about making a real-world impact. Share your portfolio showcasing your ability to engage and grow an audience with innovative content for both personal and corporate brands. We look forward to your application.

To Apply: Submit your resume, cover letter, and a portfolio demonstrating your social media expertise to Nev Maraj at: Click to view. Please include “Social Media Marketing Manager Application – Visionary Pioneer” in the subject line.