Social Media & Marketing Manager (US timezone)

Job Title: Social Media & Marketing Manager

LeadOrigin is a full-service digital marketing and creative agency that helps businesses establish a strong online presence and connect with their target audience. Our team of experts specializes in a wide range of services such as website design and development, branding, social media marketing, search engine optimization, and content creation.

Come join our sister company, WithPort, a premier business process outsourcing and staffing solutions provider in the Philippines, dedicated to empowering start-ups, entrepreneurs, and small to medium-sized businesses. We are driven by a passion for enhancing efficiency and reducing operational costs for our clients. Our mission is to provide businesses with dedicated outsourcing and staffing solutions, rooted in the belief that the right people can propel a business to new heights of success.

Our client is a leading operator of 160 gas stations across the United States, providing essential services to customers on the go. With a commitment to innovation and customer satisfaction, we are seeking a dynamic Social Media and Marketing Manager to join their team and drive digital engagement and brand presence.

Responsibilities:
? Digital Signage Management: Oversee and manage digital signage across all store locations, ensuring timely and relevant content is displayed to enhance customer experience.
? Social Media Management: Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and customer loyalty. Create compelling content and visuals for platforms such as Facebook, Instagram, and Twitter.
? Content Creation: Write engaging copy for social media posts, email campaigns, landing pages, and other marketing materials. Maintain brand voice and tone consistency across all channels.
? B2B Marketing: Develop and execute LinkedIn content strategy, focusing on construction updates and project highlights to engage B2B audiences and stakeholders.
? Graphic Design: Utilize Adobe Photoshop and Adobe Illustrator to create visually appealing graphics and assets for social media posts and marketing materials.
? Analytics and Optimization: Utilize analytics tools to track and analyze social media performance metrics. Adjust strategies as needed to optimize reach, engagement, and conversion rates.
? Competitor Analysis: Stay informed about competitor and industry trends in social media marketing. Identify opportunities for improvement and innovation to maintain a competitive edge.

Requirements:
? Bachelor’s degree in Marketing, Communications, or related field.
? Minimum of 3 years of experience in social media management or digital marketing.
? Proficiency in Adobe Photoshop and Adobe Illustrator for graphic design tasks.
? Strong understanding of major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
? Excellent written and verbal communication skills, with a keen eye for detail and creativity.
? Knowledge of SEO principles and web traffic metrics is a plus.
? Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
? Analytical mindset with the ability to interpret data and make data-driven decisions.
? Problem-solving skills and a proactive approach to finding innovative solutions.
? Passion for staying up-to-date with the latest trends and best practices in social media marketing

Note: This role is an individual contractor position. No taxes, government-mandated benefits, healthcare and equipment will be provided.

How to apply?
Send your CV and 1-2min audio/video introduction to Click to view
Only shortlisted applicants will be contacted.