Social Media Marketing Manager w/Product Launch Expertise

Overview
We are seeking a highly skilled and innovative Social Media Marketing Manager with a focus on product launches to join our dynamic team. This role is ideal for someone who is detail-oriented, possesses a flair for graphic design, and has hands-on experience with AI tools. If you thrive in a fast-paced, deadline-driven environment and have a proven track record in launching products successfully through social media platforms, we want to talk to you!

Key Responsibilities
– Product Launch Strategy: Develop and implement comprehensive social media marketing strategies for product launches, ensuring alignment with overall business goals.
– Landing Page Creation: Design and optimize landing pages to enhance customer experience and increase conversion rates. Experience with A/B testing to refine and improve results is essential.
– Prelaunch Waiting List Development: Build and maintain a prelaunch waiting list. Employ innovative strategies to nurture and grow our email marketing list, ensuring high engagement from potential customers.
– Email Marketing: Craft compelling email marketing campaigns tailored to different segments of the audience to build excitement and anticipation for product launches.
– Graphic Design: Create visually appealing graphics and marketing materials to support promotional activities across various social media platforms.
– AI Tools Proficiency: Leverage AI tools for market analysis, customer segmentation, and personalized marketing, enhancing the effectiveness of campaigns.
– Analytics and Reporting: Monitor, analyze, and report on the performance of social media campaigns, utilizing data to drive decisions and improve future product launches.
– Team Collaboration: Work closely with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive and effective launch strategy.

Qualifications
– Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
– At least 3 years of experience in social media marketing with a focus on product launches, including experience with landing pages, prelaunch waiting lists, and email marketing.
– Strong graphic design skills with proficiency in design software (e.g., Adobe Creative Suite).
– Experience with AI tools for marketing purposes.
– Excellent organizational and project management skills, capable of working under pressure to meet tight deadlines.
– Exceptional communication skills, both written and verbal.
– A creative thinker with a keen eye for detail and a passion for innovation.