Social Media Marketing Specialist

Mr. Rooter Plumbing & Bytown Better Bathtubs & showers is passionate about delivering exceptional plumbing and bathroom renovation services to our clients and making a positive impact in our industry. We are looking for a creative and driven Social Media Marketing Specialist to join our dynamic team and help us elevate our brand presence across various social media platforms.

As a Social Media Marketing Specialist, you will be responsible for developing and implementing our social media strategy to enhance our online presence, engage with our audience, and drive traffic and conversions. You will work closely with the marketing team to create compelling content, manage social media accounts, and analyze performance metrics.

Key Responsibilities:

Strategy Development: Create and execute comprehensive social media strategies that align with our marketing goals and brand identity.
Content Creation: Develop and curate engaging and high-quality content for our social media platforms, including posts, images, videos, and stories.
Community Management: Monitor and respond to comments, messages, and mentions in a timely and professional manner, fostering a strong online community.
Campaign Management: Plan and manage social media campaigns to support product launches, promotions, and brand initiatives.
Analytics and Reporting: Track and analyze social media performance metrics, prepare regular reports, and provide insights and recommendations for optimization.
Collaboration: Work with cross-functional teams, including marketing, sales, and customer service, to ensure cohesive strategies and messaging.
Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices, and incorporate them into our strategies.
Paid Advertising: Manage and optimize paid social media campaigns to increase reach and engagement.

Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Marketing Specialist or similar role.
In-depth knowledge of various social media platforms and best practices.
Strong content creation and copywriting skills.
Proficiency in social media management tools
Analytical skills to measure and analyze campaign performance.
Creative mindset with a keen eye for design and detail.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Preferred Qualifications:

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
Knowledge of SEO and web traffic metrics.
Familiarity with paid advertising on social media platforms.
Ability to multitask and manage multiple projects simultaneously.

What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and supportive work environment.

How to Apply:
If you are a passionate social media enthusiast with a knack for creativity and strategy, we’d love to hear from you! Please send your resume, cover letter, and portfolio of social media work to [Your Email Address] with the subject line “Social Media Marketing Specialist Application – [Your Name]”. Failure to follow the subject line will be entertained.