Social Media Marketing Specialist (Urgent)

We are looking for an experienced, and creative Social Media Marketing Specialist to create social media campaigns and the day-to-day management of the company’s and client’s social media properties.

Who We Are:
We are brand strategists, critical thinkers, creatives, and results-obsessives. There’s not much that gives us greater kicks than a KPI on an upward trajectory.

121 Group is a full-service brand, marketing, and digital agency with expertise in both B2C (business-to-consumer) and B2B (business-to-business) solutions across all digital and traditional channels.

We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.

Job Summary:
As the Social Media Marketing Specialist, you are responsible for planning, implementing, and monitoring the company’s and client’s Social Media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

Responsibilities:
– Develop, implement and manage our social media strategy.
– Define the most important social media KPIs.
– Manage and oversee social media content.
– Measure the success of every social media campaign.
– Setting up, monitoring, and testing conversion tracking for the Social Channels.
– Setting up, monitoring, and testing conversion tracking for Facebook using Google Tag Manager & Google Analytics.
– Assist team members and other channel managers in setting up conversion tracking.
– Ability to spot problem areas in campaigns.
– Ability to learn independently from video courses, books, or ebooks, continuing Ed interest for courses & certifications.
– Work with copywriters and designers to ensure content is informative and appealing.
– Collaborate with Marketing, Sales, and Product Development teams.
– Preparing monthly reports on social media marketing efforts.
– Train others in the team.
– Provide constructive feedback.
– Suggesting recommendations to adjust the social media marketing strategy for optimal results.
– Staying up to date on best practices and emerging trends in social media.
– Performing other duties when needed.

Requirements:
– Minimum of 3 years of hands-on experience in setting up conversion tracking for the Social channels.
– Ideally, understands Google Merchant Centre & Shopping feeds including for our eCommerce clients.
– Complete understanding of all the tools like GTM, GA, FB, and others.
– Skilled in Microsoft Office Suite or Google Sheets (Excel, doc, Presentation, others)
– Superior analytical and problem-solving ability.
– Proactive, problem solver at heart, and team player who can deliver in a high-pressure demanding environment.
– Proven project management, self-organization, and prioritization skills – Ability to multi-task with effective resolution – management in a fast-paced, growing environment.
– Comfortable working remotely and using a Hubstaff time tracking system.
– A creative mindset, contributing new ideas, and being able to interpret situations to overcome challenges.
– Excellent high level of organisational and time management skills.
– Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

Desirable:
– 3+ years experience in an agency, or in-house role.
– Experienced in a B2C (business to consumer) and B2B (business to business).

Culture and Benefits:
– Collaborative, friendly team.
– Excellent working conditions.
– Professional development.
– Sick Leave and Casual Leave
– PH Holidays

Please send your updated Cv and portfolio to Click to view.

If the above sounds like you, and you are ready to join our dynamic team and bring your expertise to such an amazing precinct, apply today. We look forward to your application.

We will ignore all applicants who did not follow the instructions.