Social Media Marketing VA

Creative and experienced Social Media Marketing Specialist to join our team and promote our pickleball e-commerce website.
The ideal candidate will have a strong understanding of social media platforms, excellent copywriting skills, and the ability to create engaging and visually appealing content to drive awareness of our brand.
Develop and execute a social media marketing strategy to promote our pickleball apparel and accessories website across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Manage the scheduling of social media postings for approval ensuring optimal posting times and frequency.
Create visually appealing graphics and images to accompany social media posts, using tools such as Canva, Agoraplus, and InVideo.
Responsibilities:
-Develop and execute a comprehensive social media marketing strategy across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
-Create engaging and visually appealing content using tools like InVideo and Canva.
-Implement effective SEO strategies to optimize our social media profiles and improve visibility.
-Monitor and analyze social media metrics to identify trends, track performance, and make data-driven decisions.
-Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive customer interactions.
-Stay up to date with the latest social media trends, tools, and best practices, and share insights with the team.
-Collaborate with the Manager to align social media campaigns with overall marketing initiatives.
-Generate reports on social media performance, highlighting key metrics and recommendations for improvement.
Requirements:
-Proven experience as a Social Media VA or a similar role.
-Strong knowledge of social media platforms, trends, and best practices.
-Proficiency in using InVideo, Canva, and Agoraplus for content creation.
-Familiarity with SEO strategies and techniques.
-Excellent communication and interpersonal skills.
-Strong organizational and time management abilities. Also has a sense of urgency, organization, and reporting skills to demonstrate work to the manager.
-Analytical mindset with the ability to interpret data and identify insights.
-Creative thinking and a keen eye for visual aesthetics.
-Ability to work independently and meet deadlines.