Social Media Maven

Job Title: Social Media Maven
Reports to: Ms. Arlyn Flores
Job Type: Part-time grows into Full-time

Job Description:
Everyone thinks they’re a master at Social Media. You will be responsible for creating & editing raw video & verbal content, posting, and responding to followers. You uphold our athlete’s image in a cohesive way, in accordance with his brand voice guidelines.
Simple version: keep growing Owen’s reputation.

Social Media Platforms:
1. Instagram: all forms: carousel, reels, stories, surveys.
2. Twitter: is the platform of choice within the sports community for fans and coaches and recruiters.
3. YouTube: YouTube is a powerful platform for sharing longer-form and short-form videos. We focus on dense, impactful, intelligent, Ai-verified keywords to maximize reach through the algorithm and to the right audience.
4. TikTok: showcasing our athlete’s personality, skills, and behind-the-scenes moments in a fun and entertaining way. He also will have a TikTok shop of products to partner through affiliates.
5. Snapchat: creates that sense of urgency and authenticity.
6. Facebook: While Facebook may be considered more “old-school,” it still has a large user base, including parents, coaches, and other stakeholders who may be interested in following our athlete’s journey.
7. LinkedIn: LinkedIn may not be the primary platform for a 16-year-old athlete, but it can be used strategically to highlight achievements, connect with coaches and industry professionals, and showcase the athlete’s dedication and career aspirations.
8. Twitch: If the athlete is interested in live streaming gaming sessions or other interactive content, Twitch can be a platform to consider. It has a large gaming community and can help expand the athlete’s reach to a broader audience. Our current strategy is to live stream a lot on twitch so that our video editing team can have longform content to pull shorter snips from.
IMPORTANT NOTE:
Let’s open and develop each of these.
We don’t have to conquer all at once.
But we do need to conquer some inside the first 30 days.
And then from day 30 to 60 we need to add at least two more platforms.
And then from day 60 today 90 we ramp up more platforms. And then we need to be on every platform listed here within X days.

Responsibilities:
Mainly define and boost Owen Egge’s social media presence
Design and implement social media strategy to align with his family’s business goals
Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
Monitor SEO / web traffic metrics, manage ad campaigns.
Collaborate with other departments: marketing, sales, and customer service to ensure brand consistency.
Communicate with followers, respond to queries in a timely manner and monitor reviews. Perhaps the most difficult part will be adopting and reflecting Owens’s genuine personality as you reply on his behalf.
Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout). Refer to the social media platforms mentioned above.
Suggest and implement new features to develop brand awareness, like promotions and competitions. We heart AI tools. And you will too. 🙂
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Others Notes:
As athlete manager, you should also go find trending, on-topic clips of athletes at every level and curate maybe five clips for Owen to respond to personally at the end of the day. This should be a reaction-video format. It’s super cool and trending. So, schedule a time. Let’s say 6 PM locally, which maybe that’s 7 AM Manila time, and conduct a live kind of a response stream where Owen has never seen these clips.
Summary: This social media manager needs to go find those viral, yet appropriate clips to which then Owen does his reaction.

Requirements:
Should have Owen’s best interest in mind. ???? Who can properly place him for the right outcomes. We need to keep the outcomes in mind. Outcomes such as…

What does NIL mean? NIL is short for “name, image and likeness.” Basically, a student athlete being able to sign NIL deals means they are able to enter into contracts to endorse products and make money off their personal brand. They can do commercials for TV, post branded ads on their social media channels and have companies do the same. It’s what professional athletes have been doing for decades.
This social media manager should aspire to even understand the deeper nuances of high school and college athletics. And his whole career trajectory. Including the controversy around compensation.
Excellent management skills.
Structure.
Realistic goals as far as content generation, and editing. We have our own video editing team, and they can come alongside to assist.
Each of these social channels is different. We can’t pump out the exact same thing on all of them.
Hands-on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image, and video)
Solid knowledge of SEO, keyword research, and Google Analytics
Knowledge of online marketing channels
Familiarity with web design
Excellent communication skills
Multitasking

Preferred Qualifications:
Experience with paid social media advertising
Strong understanding of influencer marketing
Ability to analyze social media metrics and create actionable insights

Benefits:
Competitive salary
Opportunities for professional development
Flexible working hours

About Through Better Delegation:
The name pretty much clarifies. Our team helps small businesses communicate better. We alleviate local stress by filling positions that are best handled remotely. Business owners are overloaded, and we fix that.

Our Mission:
Multiplying the generosity of faith-founded businesses through better delegation!

Our Team Members Are:
Diligent
Driven
Humble
Faith-filled
Team-spirited
Super communicators
Exuding excellence

Our Vision:
Multiplied gospel delivery through partnering with more efficient teammates in business.

Our Verse:
2 Corinthians 8:7
Therefore, as ye abound in every thing, in faith, and utterance, and knowledge, and in all diligence, and in your love to us, see that ye abound in this grace also.

Innovation:
Simply connecting better tools, plus better teammates to qualified clients.

Our Services:
We identify business pain points. Then, we solve.
Right people in the right seats.
Most business owners are wearing 12 hats of responsibility, and need help delegating at least half of those.

Our Achievements:
We service multiple brands. With delight.

Join Our Happy Band:
We protect our team spirit by only connecting properly motivated, skilled professionals with brand captains.

Next Step:
Book an interview.

How to Apply:
Interested candidates should submit their resume, cover letter, and any relevant work samples or portfolio links to Click to view. Please include “Social Media Manager Application” in the subject line.