Social Media Posting and Engagement Manager – Tequila Company

We are a boutique tequila producer dedicated to crafting premium, flavor-infused tequilas that embody the spirit of tradition and innovation. We are passionate about delivering exceptional quality and unique experiences to our customers. As we expand our digital presence, we are seeking a dynamic and creative Social Media Posting and Engagement Manager to join our team and help us connect with tequila enthusiasts across the United States and abroad.

We are looking for an experienced Social Media Posting and Engagement Manager to oversee our social media presence. This role involves creating engaging content, managing daily posts, and fostering interaction with our community. The ideal candidate is a creative storyteller with a deep understanding of social media trends and a passion for tequila.

Should have skillset to manage across all popular platforms. Recruitment and engagement of UGC influencers is major focus.

Ideally should have CRM experience – we use HubSpot. Position holder will coordinate with our US-based content and management team.

Responsibilities:
Content Creation: Develop and curate high-quality, engaging content for our social media platforms, including Instagram, Facebook, Twitter, and TikTok.
Posting Schedule: Manage and execute a consistent posting schedule to ensure regular and timely updates across all platforms.
Engagement: Actively engage with our audience by responding to comments, messages, and mentions. Foster a positive and interactive community – Including virtual “Bartender” and “Cocktail Recipe” contests.
Campaigns: Plan and execute social media campaigns to promote new products, events, and special promotions.
Analytics: Monitor and analyze social media performance metrics. Provide regular reports on engagement, reach, and growth, and use data to refine strategies.
Brand Voice: Maintain and enhance our brand voice and identity across all social media channels.
Collaboration: Work closely with the marketing team to align social media efforts with broader marketing strategies and campaigns.
Trends: Stay up-to-date with the latest social media trends, tools, and best practices. Implement innovative strategies to keep our brand relevant and engaging.