Social Media Specialist

Job description
The position reports directly to the Marketing Head of the Company and will be working closely with Managing Director. This position also cooperates with the Branch Heads and other departments as may be required from time to time and as may be necessary to execute responsibilities in a timely and sufficient manner. Furthermore, this position is expected to observe the policies and procedures, security measures, and work guidelines, as well as lawful directions given by TSI’s management and persons in authority.
Roles & Responsibilities:
A Content Writer duties and responsibilities are as follows:
? Handles creation and maintenance of relevant, effective databases for use in Marketing Activities, including but not limited to (listed according to Scope of Work)
? Regular Marketing Activities
>> Research & Collation: adding new materials, cross-indexing and relating resources, supplementing additional information, from all possible sources including direct from suppliers, research from on digital platforms, etc.
>> Monitoring & Maintenance: ensuring complete and accurate information, status of data entries/items, flagging missing or erroneous information and next steps, etc.
>> Optimization: optimizing for different media or platforms, copyediting to fit appropriate applications and in line with brand guidelines, etc.
>> Analytics & Reporting: creating reports to reflect the status and actionable next steps to improve or supplement issues in databases and their related process flows, etc.
? Activities: Promotional Campaigns, Events, Project Briefs, Branch Support & Training, External Partnerships & Collaborations
>> Research & Collation
>> Monitoring & Maintenance
>> Optimisation
>> Analytics & Reporting
? Databases: Stores & Services, Products, Suppliers, Community Programs & Client Information, Online Marketing Channels, Competitors, External Partners.
? Creation, execution, maintenance, and analysis of Digital Advertising & Content for platforms including but not limited to:
> Keyword Research & Search Engine Optimisation
> Google Products + Ads
> Social Media Content + Ads
> Email marketing
> Website & Landing Pages: UX, site speed, bounce rates, click maps based on data, etc.
> Digital Commerce platforms: eCommerce site, Third-party Delivery services such as FoodPanda, Grab, etc.
> Ad Hoc Channels & Applications
? Create relevant, on-brand keyword-optimized copy for use in Marketing Activities, including but not limited to:
> Print & Digital Content
> Print & Digital Advertising
> Training resources
> Client Correspondence
> Ad Hoc Channels & Applications
? Supports creation of Marketing Content, including but not limited to:
> Copywriting and copyediting of relevant materials
> Proofreading of materials before production/distribution
> Sourcing accurate, relevant, and updated information for use in materials
? Assists / Contributes in:
> Sharing updates and status reports to supporting updates to the Marketing Calendar
> Contributing to budget planning based on historical/previous production and search or canvass of new platforms, technologies, suppliers, and material
>Contributing to monthly Marketing planning based on actionable data, project brief requests, & other Company needs
> Organization of event, logistics, and photo documentation
> Devising methods and procedures for collecting data such as surveys, opinion polls, or questionnairearrangingrrange to obtain existing data
> Devising methods and procedures for responding to client behaviours with marketing or sales automations or processes
“> Receiving feedback from relevant stakeholders (depending on the
activity, e.g. branches, operations point persons, clients, etc.)”
? Other tasks that may be assigned by the management.
Job Types: Full-time, Permanent

Benefits:
• Additional leave
• Employee discount
• Flextime
• Opportunities for promotion
• Promotion to permanent employee
• Transportation service provided

Schedule:
• 8 hour shift
• Flextime
• Monday to Friday

Supplemental pay types:
• 13th month salary