Social Media Specialist

As a Social Media Specialist, you will be the driving force behind our digital presence, managing our social media accounts across multiple platforms, including Instagram, YouTube, TikTok, and Facebook. Your role involves developing and executing a comprehensive social media strategy, creating and curating content, and analyzing market trends to ensure our content remains ahead of the curve in the real estate media landscape. We’re looking for someone to TAKE CHARGE of our accounts and not just take orders from us. We want input, ideas, and for you to always be striving to keep our social presence up to or above our brand standards.

Key Responsibilities:
Manage and grow our social media accounts.
Develop and implement innovative social media strategies to increase engagement and followers.
Create and schedule regular, high-quality content relevant to the real estate industry
Analyze performance metrics and adapt strategies to maximize reach and engagement.
Keep abreast of the latest trends in real estate media and social media marketing.
Collaborate with the team to generate ideas for internal content based on market trends.
Engage with our audience and respond to comments and messages in a timely and professional manner.
Oversee paid social media advertising campaigns.
Report on the performance of social media activities to senior management.

Required Skills and Qualifications:
Proven experience in managing multiple social media accounts.
Strong knowledge of the real estate industry and understanding of real estate agents’ needs.
Excellent written and spoken English.
Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
Strong understanding of social media growth strategies and content virality.
Ability to prioritize tasks efficiently and work under pressure.
Excellent teamwork skills, with a strong emphasis on communication and collaboration.
High level of reliability, accountability, honesty, and receptiveness to criticism.

Desirable Traits:
A driven individual who is eager to take on challenges.
Creative and innovative thinker.
Strong analytical skills to interpret social media trends and data.
Ability to work independently and as part of a team.
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