Social Media Specialist

Role
Help develop and optimize both clients and our social media strategy to increase online presence and improve marketing and sales. The social media specialist works closely with our social media team, including community manager and graphic designer to manage all social media channels with daily postings while engaging in our online community.

Responsibilities

Further develop and implement social media strategy based on processes
Create, edit, optimize, schedule, post, manage content across multiple platforms and clients
Manage all internal social media direct messaging
Comment, respond, and engage with our online community
Report on all important social media KPIs for PFG and clients
Provide constructive feedback to team
Communication with influencers to create and manage a strong network
Research and reach out to brands and personalities to form relationships
Research trends and topics to be more effective with posting
Managing accounts by unfollowing ghost, bot, etc followers
Tag media and clients in live link posts of press on social media
Analyze differences of behavior across platforms and market accordingly
Spend 1-2 hours per day reaching out to brands on the affiliate platforms
Social media audits for potential clients
Post weekly client wins
Find influencers for clients if the need arises
Other responsibilities include: Joining weekly calls, weekly one on ones, tracking your time, using Slack for team communication and submitting a weekly report

Results
Consistent quality postings on multiple media platforms
Increase brand awareness through follower count, reach of posts, mentions and shares
Generate new leads and help grow revenue
Build and maintain high engagement
Build and maintain online community around each client
Maintain a consistent voice and branding based on each company
Get community manager approval of all content for the week, created in advance
Drive traffic from social toward brand objectives
Team member’s and client’s databases kept up to date

Requirements
Follow the Client-centric mission and Company tenets
Work US hours
Experience running social media and strategic knowledge
Ability to manage 30+ different social media accounts
Understanding of SEO, web and social traffic metrics
Capable in graphic design creation
Able to consistently understand the intent and vision of the CEO, work as a sounding board for the CEO with social media
Must be willing to take a sense of ownership and pride in your work performance as it relates to the company success
Ability to set goals and follow achievable timelines to execute tasks
Ability to solve problems with critical thinking as well as work in a team environment
Strong sense of organization and time management
High level communication skills and responsiveness
Be flexible enough to respond to current events and new clients

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.