Social Media Specialist

FH Group, a leading auto accessories e-commerce company located in America, is currently looking for experienced individuals to join our team! Any new team members would work during our normal operational hours of Monday through Friday 9AM – 6PM Eastern Standard Time. These are the preferred hours of operation.

Social Media Specialist Responsibilities :
-Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
-Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
-Collaborate with sales and marketing teams to develop social media campaigns.
-Stay up to date with the latest social media best practices and technologies.
-Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
-Monitor SEO and customer engagement and suggest content optimization.
-Moderate user-generated content in line with the moderation policy.
-Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams.
-Create editorial calendars and syndication schedules.
-Capture and analyze the appropriate social data/ metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
-Work with a copywriter to ensure content is informative and appealing with selling points.
-Bolster networks by interacting with industry professionals and influencers via social media.
-Developing social media content plans that are consistent with the company’s brand identity.
-Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
-Communicating with Social media followers, including responding to queries in a timely manner.
-Using analytical tools such as Google Analytics, Google Ads, Hootsuite, and Meta business suites.
-Preparing monthly reports on social media marketing efforts.

-Performing other duties related to eCommerce when needed.
Social Media Specialist Requirements and skills :
-Bachelor’s degree (required)
-Over 1 year of experience as Social media specialist or similar role.
-Proven working experience in social media marketing or as a Digital Media Specialist.
-Understanding of Reach, Engagement rate, Conversion rate, CRO, and other social media KPIs.
-Excellent writing, communication, editing (images, video) skills such as Canva, Photoshops, or any equivalent skills.
-Demonstrable social networking experience and social analytics tools knowledge.
-Knowledge of online marketing and good understanding of major marketing channels: Meta, Twitter, TikTok, YouTube, Linkedin, Amazon and other omni-channels.
-Positive attitude, detail-oriented with good multitasking and organizational ability including team player.

If this sounds like you, please fill out the form below to submit your application!
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