Social Media Specialist/Graphic Designer

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Summary:

The Social Media Specialist/Graphic Designer will be responsible for developing engaging content for our social media channels and creating visually compelling graphics to support our brand’s online presence. This role requires a combination of design skills, social media expertise, and a passion for storytelling.

Responsibilities:

Develop and curate high-quality, visually appealing content for our social media platforms, including images, graphics, videos, and written copy.
Design and create eye-catching graphics, illustrations, and animations that align with our brand identity and messaging.
Collaborate with the marketing team to brainstorm and generate ideas for social media campaigns, promotions, and initiatives.
Manage and maintain our social media accounts including Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistent branding and messaging.
Monitor social media trends, topics, and conversations to identify opportunities for engagement and content creation.
Schedule and publish content across various platforms, using social media management tools to optimize timing and reach.
Engage with our audience on social media by responding to comments, messages, and mentions in a timely and professional manner.
Foster audience engagement across social media channels.
Track and analyze key performance metrics for social media campaigns and content, such as reach, engagement, and conversion rates.
Generate regular reports and insights to measure the effectiveness of social media efforts and inform future strategy and decision-making.
Create visually compelling graphics, infographics, and other design assets for use across digital channels, including social media, websites, email marketing, and digital ads.
Ensure all design assets are consistent with brand guidelines and maintain a high level of quality and professionalism.

Qualifications:

Minimum 3 years of proven experience in graphic design and social media management, with a strong portfolio showcasing creative content and design work.
Proficiency in graphic design software and familiarity with social media management tools.
Excellent written and verbal communication skills, with the ability to craft engaging copy and captions for social media posts.
Strong understanding of social media and algorithms, platforms, trends, and best practices, as well as experience using analytics tools to track performance.
Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
Creative thinking and problem-solving skills, with a passion for storytelling and visual communication.