Social Media Strategist/ Manager

Social Media Strategist/Manager

The social media strategist manager will administer the company’s social media marketing strategy and advertising with objectives being to grow our following across multiple platforms, increase engagement, generate leads and sales every day.

Social Media Growth: You will be focused on increasing followers, engagement, comments, likes, shares, etc.
Social channels include Instagram, Facebook,and Tik Tok.
Social Media Brand Management: Keeping our brand’s voice consistent across our platforms. You will be responsible for creating content graphics, you will also be working with our video editor to create content for each of the brands owned and operated by Tahra. We are looking for someone with ideas, strategy, communication, and management skills to make sure everything gets done.
Represent brand correctly on each platform (IG, FB, and TikTok
Create graphics for posts and stories
Manage your time to ensure everything runs smoothly and deliverables are met. Multiple channel
engagement is not for the faint of heart.
Campaign Creation: Our online business launches new items weekly and we will have you help create a social media campaign for each project that helps spike engagement and turn our raving fans into customers. The goal is to see a minimum of $1k of revenue per month from social media.
Analytics & Tracking: Studying our numbers monthly and coming up with strategies to improve our performance.
Track key metrics for each channel
Use metrics to identify trends, areas of improvement and areas of expansion
Learning new trends & staying up to date: The social media world changes so quickly and part of your job will be to stay up to date with the absolute latest trends so we can implement them quickly.
Community Management: Engaging with comments, helping solve customer service related issues and making sure that our customers are well taken care of or directed to the person that can help them.
Manage social media “inboxes”
Respond or engage with all comments
Promote Products Organically Through Social: Create strategies and content plans to sell company products. Bonus compensation is part of this plan, and your success with this area of your position will directly correlate to your higher income.
Subtly engage following and encourage sales
Track sales through social channels
Content Creation: Daily Content Posts, Captions, weekly emails, Content Planning, and Organization is a big part of this position as well.
2 years (minimum) experience with social media strategy and management.
Instagram, Facebook, and TikTok EXPERT.
Canva (or equivalent program) expert
Availability to monitor social media channels daily, including evenings and weekends as needed
Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring
Experience analyzing and summarizing metrics/data to identify trends and make recommendations
Organized online, in life and in your head
Project Management skills
A deep passion for social networking technologies.
Learner. You consume and create new things (to test new ideas/concepts/theories). You are on the cutting edge of the industry.
A self-starter with the willingness, and desire, to “roll up your sleeves” and get the job done
Experience using social media monitoring tools
Strong interpersonal skills with ability to work well with your teammates.
Preference for working in a fast-paced, entrepreneurial environment
Commitment to providing a high level of customer service
This is not required, but if you have any photography or videography skills, or photoshop experience, please make sure to let us know.
Reliable internet connection
Reliable and distraction-free work environment

Metrics/KPI’s (Success Measured by):
Minimum “3-5” comments under each CTA Reel (Not Including bots)
“5-7” CTA DM’s from IG Stories each week
IG Engagement Growth Min “10”% average per month
TikTok Posts (9-12 posts per week)
”$1000K” in Product purchases via social media per month
Shopify (online sales)
This job description is not all-inclusive and certain activities, duties or responsibilities may be required
of the employee as needed.