Social Media Visual Content Marketer

Company Overview:
We are a prestigious wedding venue, known as The Abbey, renowned for our picturesque settings and exceptional service. We specialize in creating unforgettable moments for couples on their special day. As we continue to expand our reach and enhance our online presence, we are seeking a talented Marketing Manager – Visual Content Specialist to join our team.

Position Overview:
As the Marketing Manager – Visual Content Specialist, you will be responsible for curating captivating images and creating engaging short-form videos to showcase The Abbey across various social media platforms, particularly Instagram and TikTok. Your primary goal will be to drive new sales inquiries and encourage bookings by effectively utilizing visual content to highlight the unique charm and allure of our venue.

Key Responsibilities:

Curate and maintain a library of high-quality images showcasing different aspects of The Abbey, including its architecture, landscapes, interiors, and special features.
Conceptualize and produce short-form videos tailored for Instagram and TikTok, capturing the essence of The Abbey and its enchanting ambiance.
Develop a content calendar outlining strategic posting schedules and thematic content ideas to maintain a consistent online presence and engage our target audience effectively.
Collaborate with the marketing team to align visual content creation with broader marketing initiatives and promotional campaigns.
Monitor social media trends and identify opportunities to leverage emerging platforms and features to enhance our reach and engagement.
Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships with potential clients.
Utilize analytics tools to track the performance of our social media content, analyze key metrics, and generate insights to optimize future content strategies.
Stay updated on industry best practices and innovative approaches to visual content creation, incorporating fresh ideas and techniques to elevate our online presence.
Qualifications:

Bachelor’s degree in Marketing, Communications, Visual Arts, or a related field.
Proven experience in visual content creation, preferably in a marketing or advertising role.
Proficiency in photography and videography, with a keen eye for composition, lighting, and visual storytelling.
Expertise in using editing software such as Adobe Creative Suite (Photoshop, Premiere Pro) or equivalent tools.
Strong understanding of social media platforms, particularly Instagram and TikTok, and their respective content formats and audience preferences.
Excellent communication skills, both written and verbal, with the ability to craft compelling captions and engage with online audiences effectively.
Creative thinker with a passion for storytelling and an innate ability to translate concepts into visually engaging content.
Detail-oriented with a commitment to delivering high-quality work under tight deadlines.
Previous experience in the wedding or events industry is a plus.