Social PPC Specialist

The Social PPC Specialist will play a key role in creating and executing paid social media campaigns on Meta, TikTok, Pinterest and other popular social platforms relevant to the agency’s niche. Likewise, the position will navigate community guidelines, ensuring compliance, avoiding suspensions and resolving issues promptly. Reporting to the PPC Manager, the position will be responsible for managing ad budgets, and optimizing campaigns in different social media platforms to achieve business objectives.
Duties & Responsibilities:
Strategic/Media Planning: Develop and implement strategic PPC plans, leveraging knowledge of Ad strategies and the customer journey, working closely with internal teams to achieve desired outcomes.
Campaign Creation: Graphically design and/or edit video assets and launch PPC campaigns on Meta, TikTok, Pinterest and other popular platforms relevant to the agency’s niche, aligning with client goals and industry best practices.
Ad Copywriting: Write compelling ad copy that resonates with the target audience, driving clicks and conversions.
Performance Analysis & Reporting: Monitor and analyze campaign performance, identifying opportunities for optimization and improvement, as well as prepare and present regular reports to stakeholders, showcasing insights and ROI.
Avoid/Resolve Campaign Suspensions Stay updated on advertising regulations and community guidelines of Meta, TikTok, Pinterest and other popular social platforms relevant to the agency’s niche to ensure compliance and avoid/resolve suspensions or disruptions in campaign performance.
Communication: Serve as a primary point of contact for tickets, providing regular updates, addressing concerns, and fixing ad-hoc issues.
Collaboration: Work closely with other team members, including SEO specialists and content writers, to ensure cohesive digital marketing strategies.
Qualifications:
Education: Bachelor’s degree in Graphic Design, Advertising, or related field preferred.
Experience: 2-3 years of experience in PPC advertising, preferably in the healthcare sector.
Experience: 2-3 years of experience with Graphic Design and/or video editing.
Certifications: Social Media certifications and equivalents are preferred.
Skills: Strong graphic design skills, analytical skills, proficiency in tools like Google Analytics, and popular industry tools, excellent communication skills, and a creative mindset.
Performance Expectations:
Strategic Impact: Demonstrate the ability to create and execute strategic PPC plans that align with client goals and OMD’s core quality of being Results Driven.
ROI Focus: Achieve targeted ROI for PPC campaigns, demonstrating a clear understanding of budget management and cost-per-click optimization.
Quality Assurance: Ensure the quality and relevance of ad copy and landing pages, aligning with OMD’s core quality of being Thorough.
Client Satisfaction: Maintain high levels of client satisfaction through regular communication with Account Managers, transparent reporting, and proactive problem-solving, reflecting OMD’s qualities of being Responsive and Proactive.
Continuous Learning: Stay updated with the latest industry trends and platform updates, participating in ongoing training and development opportunities.