Sportsbook marketing manager (Thailand)

Job duties:
1. Establish and manage a sportsbook marketing team with a focus on user acquisition;
2. Lead the marketing team to achieve short and long term strategic objectives;
3. Build, hire, train, and manage the sportsbook marketing team (B2C);
4. Lead the marketing team to complete advertising, content creation and channel marketing tasks;
5. Manage and perform marketing tasks on relevant Facebook groups;
6. Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC and related methods to acquire users;
7. Manage and perform marketing tasks on Appstore and Google Play to acquire users;
8. Develop partnerships with key opinion leaders (KOL) and affiliate agents;
9. Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram;
10. Systematically analyze the performance of marketing campaigns using data to improve efficiency and
effectiveness.

Job requirements:
1. 5+ years of marketing management experience in the Thai sportsbook market;
2. Familiar with market and user trends in the Thai market;
3. Familiar with the consumption habits and trends of Thai users;
4. Experienced in building a team from 0 to 1 including recruitment, training and performance appraisal;
5. Fluent in English or Chinese, Thai is mother tongue;
6. Excellent communication skills and the ability to use software and apps to increase efficiency;
7. Excellent attention to detail and highly organized;
8. Strong marketing experience with the ability to create unique and effective campaigns;
9. Can effectively promote products to customers;
10. Affiliate experience is preferred.

Remuneration:
1. Salary: USD 3,000-7,000 per month;
2. 3 months of probation, 10 hours a day, 1 day off per week;
3. Housing provided;
4. Meal allowance of USD 280 per month;
5. 20 days of annual leave inclusive of all public holidays, sick leave and vacation leave;
6. Bonus linked to company and personal performance;
7. Standard work visa, transportation;
8. Reimbursement of airplane tickets.