ABOUT US
** Compensation also includes 13th pay, PH/US holidays off, and a 15% bonus (of your annual salary) based on company performance **
We’re a small, but fast-growing performance marketing startup led by an industry veteran and serial tech entrepreneur with a strong track record of growing successful advertising technology companies (his last company did over $50M USD in revenue in 4 years).
This time around, we’re doing something similar, but with a focus on quality data, traffic, and partners, along with a culture that fosters respect, both personal and professional growth, and a solid work-life balance.
We take care of our people and we’ll take care of you and are committed to building out our team in the Philippines as we have done in the past.
THE ROLE
We’re seeking a highly motivated and experienced Sr. PPC Media Buyer to fully own our PPC campaign strategy.
You’ll build, from scratch, search, display, and performance max campaigns in Google Ads to start, then move onto other campaigns and platforms as we scale up our ad budgets and traffic levels.
You should be a seasoned pro and familiar with keyword research tools, such as SEM Rush, Google Keyword Planner, Google Search Console, and other tools that help you find the right keywords to reach the right audience. You love digging into the data and are analytical in nature, which is well within your comfort level. You welcome a challenge and provide excellent communication and daily updates so the team is always aware of progress, issues, and wins.
You’ll play a key role within the company leading our in-house marketing campaign efforts, driving revenue and fueling growth for the company.
YOU SHOULD HAVE
– 5+ years researching, building, and managing successful PPC Google Ads campaigns with 5 or 6-figure USD monthly budgets
– A solid understanding of search, display, and performance max campaigns (and when to use each one)
– Best practices with keyword research, bid management, A/B testing, and other key areas of building a successful paid media campaign
– Strong passion for getting the job done in the right way with clear communication, updates, and asking for help or clarification when needed (it’s always OK to ask for help or clarification)
– Solid understanding of principles such as long-tail versus short-tail, CTRs, conversion rates, bounce rates, landing pages, creatives, and other aspects that are part of creating highly performing PPC campaigns
– Knowledge of conversion actions (primary versus secondary) and different campaign strategies (max clicks, max conversions, max ROAS, target CPA) and when to use them
– Strong analytical skills with the ability to interpret data and make data-driven decisions
– Excellent written and verbal communication skills with a strong grasp of the English language to craft excellent Google Ads copy, headlines, and creatives
– Ability to work independently and as part of a team in a fast-paced environment
– Strategic thinker with a creative approach to problem-solving, providing expert advice and recommendations (and not afraid to speak up when you have experience to share)
NOT REQUIRED, BUT A BONUS
– Experience with non-PPC campaigns and platforms (e.g. Facebook Ads, Taboola, Outbrain, and others)
– Experience and understanding of the affiliate marketing and/or lead generation industries
– If you mention in your application the phrase, “I actually read the entire job listing.”
– Familiarity with offer paths, affiliate offers, and email list building
– Expertise in Microsoft Excel and/or Google Sheets, Slack, Skype, and Google Docs
WHY YOU SHOULD WORK WITH US
Aside from our winning personalities and positive team culture…
– We recognize all PH holidays as well as US holidays
– Provide 13th pay in December
– Pay an annual bonus that is equal to 15% of your annual salary based on company performance
Want to help us grow? Join us while we’re a young company and every position has a major impact on the company. If you think you have what it takes to quickly build and grow successful media campaigns, we want to speak with you. Apply now!
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We look forward to hearing from you!
APPLY FOR THIS JOB:
Company: Rhino Squad
Name: Brian Iacaponi
Email: