Sunsetcrew Social Media and Community Growth Virtual Assistant

Sunsetcrew is seeking a highly motivated and creative Virtual Assistant to manage our social media channels and support the growth of our community. As the Social Media and Community Growth Virtual Assistant, you will play a crucial role in connecting with our audience, increasing engagement, and promoting our sessions and values. This is a remote position based in the Philippines.?

Responsibilities:
* Social Media Management: Develop and execute a comprehensive social media marketing plan across various platforms, with a primary focus on Instagram. This includes content creation, scheduling, and posting to ensure consistent and timely delivery of engaging content.
* Content Creation: Create visually appealing and compelling content for Instagram, including stories, reels, carousels, captions, and long-form video editing for podcasts, events, and marketing videos.
* Community Engagement: Proactively engage with our audience by responding to comments, direct messages, and inquiries across social media platforms, fostering a sense of connection and community.
* Audience Growth: Implement growth strategies to expand our online presence, attract new followers, and increase audience engagement. Continuously explore new platforms and tactics to reach and connect with a wider audience.
* Platform Expansion: Explore and establish our presence on other platforms such as TikTok, Snapchat, and Twitter to reach a wider audience, adapting content and strategies to suit each platform’s unique requirements.
* Content Calendar: Develop and maintain a content calendar to ensure consistent and timely posting of content, aligning with our brand values and audience interests. Regularly review and refine the calendar to accommodate evolving needs and trends.
* Strategic Messaging: Use persuasive language and storytelling techniques to craft compelling messages to initiate conversations and build connections with new followers and participants.
* Facebook Group Engagement: Monitor relevant Facebook groups, connect with individuals new to the Gold Coast area, and introduce them to Sunset-crew’s activities and values. Facilitate discussions and provide valuable insights within the groups.
* Collaborations and Partnerships: Identify potential collaborations with psychologists, physiotherapists, universities, and training organisations to expand our network and reach. Initiate and maintain relationships to foster mutually beneficial partnerships.
* Event Promotion: Add upcoming events to various platforms like Facebook Events, Humantix, Eventbrite, Gold Coast Fit and Healthy, and Meetup to maximise exposure and attendance. Create enticing event descriptions and engaging promotional materials.
* Research and Analysis: Stay updated on social media trends, content strategies, and industry developments to enhance our social media presence and engagement. Conduct regular research and analysis to identify opportunities for improvement and optimisation.
* Product Research: Research and evaluate potential manufacturing options/providers for apparel and merchandise products based on quality, price, location, shipping, and other relevant criteria. Present findings and recommendations to the team for further consideration.
* Hashtag Strategy: Develop and implement a hashtag strategy to increase Instagram visibility, reach, and engagement. Stay informed about trending hashtags and adapt the strategy accordingly.
* Reporting and Analytics: Monitor and analyse social media metrics using tools like Instagram Insights and Google Analytics, providing regular reports on key performance indicators and insights to drive data-informed decision-making.

Key Skills:
* Excellent English communication skills, both written and verbal.
* Proficient in graphic design tools and software to create captivating content for social media.
* Strong understanding of social media platforms, content management, and growth strategies.
* Copywriting skills to craft engaging captions, website copy, Instagram comments, and messages.
* Proactive and self-motivated with the ability to work independently and manage multiple tasks simultaneously.
* Knowledge of current social media trends, best practices, and emerging platforms.
* Sales experience and charisma for voice outreach and customer communication is a plus.

To apply, please address the following steps and provide us with access to your resume in your responding letter:

* Write a summary explaining why you believe you would be the right candidate for this role. Highlight your relevant experience, skills, and passion for social media management and community growth. ?
* Describe your approach to starting in this role and how you would hit the ground running. Outline the key steps you would take to familiarize yourself with Sunsetcrew, understand our brand, and effectively contribute to our social media presence and community engagement.
* Set three SMART goals that you believe you could achieve within the first 90 days of starting in this role. These goals should be specific, measurable, achievable, relevant, and time-bound. Consider how your skills and experience align with the objectives of Sunsetcrew and provide a brief explanation of each goal.
* In your response letter, please provide access to your resume by including a link or attachment.?

We appreciate all applications, but only shortlisted candidates will be contacted for further consideration.
Join the Sunsetcrew team and make a positive impact on our community through engaging social media content and strategic community growth initiatives. Be part of our mission to create a safe and supportive space for meaningful connections and conversations. We look forward to receiving your application!

Note: The application steps provided above are intended to gather relevant information and assess your suitability for the role.