Systems Coordinator and Admin

Position Overview:
As a Systems Coordinator and Admin at [Your Company Name], your primary role is to play a pivotal part in optimizing our lead generation and marketing strategies by effectively managing our technological resources and ensuring alignment with our brand, company culture, and target market. This multifaceted role involves coordinating various systems, understanding our brand vision and culture, and driving our marketing efforts to success.
Key Responsibilities:
CRM Management:
Utilize Jobber CRM Suite to maintain and organize lead and client data efficiently.
Ensure that lead generation, customer acquisition, and relationship management processes are seamless within the CRM.
Marketing Automation:
Work with Active Campaign to implement and streamline marketing automation processes.
Collaborate with the marketing team to create and execute targeted email campaigns and customer journeys.
Data Analysis:
Utilize data from various sources to analyze and assess the effectiveness of marketing campaigns and lead generation efforts.
Provide regular reports and insights for data-driven decision-making.
Ad Management:
Oversee advertising campaigns, including those on social media platforms and Google Ads.
Monitor ad performance, make data-driven adjustments, and optimize ROI.
Social Media and LinkedIn:
Manage our company’s social media profiles, including content creation, scheduling, and engagement.
Leverage LinkedIn to expand our network and connect with potential leads.
Brand and Culture Understanding:
Familiarize yourself with our brand vision, company culture, and target market.
Ensure that all marketing efforts align with our brand’s values and messaging.
Strategy and Deployment:
Collaborate with the marketing team to refine marketing strategies.
Assist in the deployment of marketing campaigns, ensuring consistency with our brand identity.
Qualifications:
Proficiency in CRM management (Jobber), marketing automation (Active Campaign), and ad management.
Strong data analysis skills and experience in data-driven decision-making.
Knowledge of social media platforms and experience in social media management.
Familiarity with LinkedIn for networking and lead generation.
An understanding of our brand vision, company culture, and target market.
Excellent communication skills and a collaborative mindset.
Ability to adapt and learn new tools and systems.
A commitment to promoting our brand’s values and messaging.