Talent/Marketing Lead

**We are seeking a highly experienced Talent/Marketing Lead for our Asia expansion with a proven track record in the gaming industry. The ideal candidate will bring 5 to 10 years of relevant experience, with expertise in game publisher engagement, game marketing agencies, and gaming organizations. This role involves spearheading marketing campaigns, managing social media presence, building strategic relationships with key players in the gaming ecosystem, and has an existing network or relationship with creators/influencers in Asia. If you have a strong background in gaming marketing, a network within prominent game publishers, and a passion for driving innovative campaigns, we invite you to apply.**

**Responsibilities:**

1. **Social Experience:**
– Cultivate and sustain an engaging social media presence, consistently sharing compelling content, updates, and fostering community engagement. Monitor social media trends, audience feedback, and competitor activities to stay ahead of industry dynamics.
2. **Marketing:**
– Lead and execute impactful creator campaigns, collaborating closely with influencers to enhance brand visibility within the gaming community. Manage PPC campaigns across various advertising platforms, optimizing for maximum reach and conversion. Develop and present comprehensive game marketing proposals, incorporating innovative strategies and creative concepts. Oversee end-to-end project execution and management, ensuring all marketing initiatives are delivered successfully and within established timelines.
3. **Gaming:**
– Leverage existing experience and relationships to engage with major game publishers, prioritizing engagement with Riot, Activision Blizzard, EA, and EPIC Games. Establish and nurture connections with gaming organizations. Collaborate with key players in the gaming ecosystem to enhance brand visibility and drive strategic partnerships.
4. **Network Building:**
– Leverage an existing network or cultivate relationships with creators and influencers in the Asian gaming community, as well as game publishers.
5. **Strategic Planning:**
– Develop and implement strategic marketing plans aligned with organizational goals and industry trends. Collaborate cross-functionally to integrate gaming initiatives seamlessly into broader marketing strategies.
6. **Analysis and Reporting:**
– Utilize analytics tools to assess the performance of social media activities, marketing campaigns, and partnerships. Provide regular reports on key metrics, identifying areas for improvement and optimization.
7. **Innovation:**
– Stay abreast of emerging trends and technologies within the gaming and marketing industries. Propose and implement innovative marketing strategies to maintain a competitive edge in the gaming landscape.

**Qualifications:**

– 5-10 years of gaming marketing experience with a focus on publishers, agencies, or gaming organizations.
– Proven success in maintaining an engaging Facebook presence, backed by deep knowledge of social media trends and community engagement.
– Extensive experience leading creator campaigns, PPC initiatives, and impactful gaming events.
– Demonstrated ability to create innovative game marketing proposals.
– Strong project management skills, ensuring successful execution on schedule.
– Direct experience or established relationships with major game publishers (Riot, Activision Blizzard, EA, EPIC Games).
– Familiarity with gaming marketing agencies and organizations.
– Pre-existing network or ability to build relationships within the Asian gaming community.
– Proven ability to develop and implement strategic marketing plans aligned with organizational objectives.
– Excellent communication and collaboration skills for effective cross-functional teamwork.

This role combines strategic planning, hands-on execution, and relationship management within the gaming and social media spheres. The ideal candidate will bring a wealth of experience, a strong network within the gaming community, and a passion for driving innovative campaigns that resonate with both creators and audiences.