TikTok Creative Director/UGC Coordinator

TikTok Creative Director/UGC Coordinator

We’re looking for a Creative Director/Strategist with significant experience with TikTok.

The perfect candidate:

– In depth knowledge of TikTok, ideally as someone who has created UGC Style content yourself and follows latest trends, transitions, hooks, and creative styles
– Has awesome videography and video editing skills
– Has created engaging TikTok video content for various e-com brands before
– Has created successful product videos for TikTok ads and can prove this
– Has videos / case studies / proof / past experience to back it all up

Job Duties

– Build out a high quality and reliable team of 50 UGC Creators
– Tried, Tested & Approved actors for each one of our customer Avatars with our content co-ordinator.
– Write TikTok video ad scripts as well and editing notes, storyboard and format them into template for actors and editors to view
– Research competitor ads and current trends to develop unique creative concepts
– Find and hire suitable actors and UGC creators from sources like twitter and tiktok itself, negotiating rates and add them to our community group.
– providing directions, coordinating delivery of demo products and props, and taking delivery of video files
– Help in training UGC Creators in the community: Create Video walkthroughs as direction for actors; screen recording of apps and websites for use as greenscreen backgrounds, recording some product unboxing and demo footage for cases where product can’t be sent to actors; as well as occasionally making full ads for quick testing
– Provide guidance to our video editor to have final videos created from raw footage
– Organize and project manage the content creation process, including company Google Drive and using project management tool such as Jira or Trello to coordinate work
– Work with media buyers to analyse tiktok ads data from split tests to see the results from the a/b tested content & apply the learnings in the future briefs
– Create & Implement systems for editors and UGC Creators to work more smoothly & constantly keep on tweaking SOP’s until they become frictionless

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Your team
– Media Buyers – who you will speak with daily on what angles are currently working and which aren’t so we know what to produce more of
– Content co-ordinator – will help in managing the influencer group and vetting process under your guidance
– Actors/Influencers (semi-professionals)
– Video Editors – you will work closely with them to make the ads optimised to convert
– CEO that will provide you with what is needed to maximize your managerial leverage

Requirements:- At least 1 Years of experience as a creative director in a DTC Creative Agency / In-house brand
– A tiktok portfolio
– Powerful internet connection
– C1 English
– Great ambition