Rekruuto is a premier VA agency hiring a Trends Market Researcher for our UK-based client. The ideal candidate will have the following roles/responsibilities:
Work Hours: UK time zone 9 am – 5 pm / 40 hours per week.
Research Scope:
Across English-speaking African countries, e.g., Nigeria, Ghana, South Africa, etc.
Research Topics:
-Youth research
-Generation Z
-Leisure, pop music, and entertainment
Research Operations Experience Required:
– Preferred
Analytics & Modeling Experience Required
*General analytics:
-Internet desk research (secondary data analysis)
*Web analytics:
-Sentiment analysis
-Social media analysis: The candidate must be active on Tik Tok, YouTube, Threads, Twitter, Instagram, etc., and have
experience in identifying social media influencers and collecting trends, etc., and capturing them in a database.
-Text analytics: Writing reports (bullet point or summary) on trends seen
*Predictive modeling:
-Trend analysis & forecasting
*Data visualization & reporting:
-Paraphrasing
-Short ‘skeleton,’ report writing
*Other Requirements
-Experience working with UK, US, or African clients with an international footprint
-Working with PR agencies, publishing, or comms roles
-Ability to spot and appropriately use vernacular and grammatically correct English
-Use of ChatGPT and other related software for efficiency.
**Responsibilities
-Identify upcoming short-term/immediate trends to enable the client team to quickly publish topical, relevant stories to ‘hijack’ the news. This enables them to raise the visibility of their client through positive association.
-Identify longer-term trends that are on the decline.
-Assist in the development of reports through the production of trend databases.
-As the role progresses, look for ways to update or extend the life of existing reports’ base data.
***As a trends forecaster, the candidate will review Google trends, YouTube shorts, social media conversations including Tik Tok, Instagram, Twitter, and Threads, and other behaviors among those born between 1995 and 2010. The database created will form the foundation of up to 20 short cultural stories per month. These data stories will then be written up by professional copywriters within the client company.
To apply, please fill out this form: /trends-market-researcher
APPLY FOR THIS JOB:
Company: Buzz Digital Agency
Name: Sid Jashnani
Email: