Urgent Hiring – Link Building (PR) Specialist

Link Building Strategy Development: The specialist is responsible for developing a comprehensive link-building strategy aligned with the company’s SEO goals and target audience. This includes identifying target websites, publications, and influencers for outreach.

Outreach Planning and Execution: They plan and execute outreach campaigns to acquire backlinks from relevant and authoritative websites. This involves crafting personalized outreach emails, establishing relationships with webmasters, and negotiating link placements.

Content Creation and Distribution: The specialist may collaborate with content creators to develop high-quality, link-worthy content such as articles, infographics, or guest blog posts. They also ensure that this content is effectively distributed and promoted to attract links.

Relationship Management: They build and maintain relationships with journalists, bloggers, and industry influencers to facilitate link placements and coverage. This involves ongoing communication, networking, and providing value to potential link partners.

Monitoring and Analysis: The specialist monitors the performance of link-building campaigns, tracks backlink metrics, and analyzes the impact of acquired links on organic search rankings and website traffic. They use this data to refine strategies and optimize results.

Compliance and Best Practices: They ensure compliance with search engine guidelines and best practices for link building, avoiding tactics that could result in penalties or harm the website’s reputation.

Reporting and Insights: The specialist generates regular reports on link-building activities and outcomes, providing stakeholders with insights into the effectiveness of the strategy and recommendations for improvement.
Budget Management: Depending on the organization’s structure, the specialist may have authority over a budget allocated for link-building activities. They allocate resources effectively and track expenses to maximize ROI.

Training and Collaboration: They may provide training and guidance to other team members or departments on link-building best practices and techniques. They also collaborate with SEO, content, and marketing teams to integrate link-building efforts with broader marketing strategies.

Staying Updated: The specialist stays updated on industry trends, algorithm changes, and new opportunities for link building. They continuously seek out new tactics and strategies to adapt and evolve their approach.

Overall, the authority of a Link Building (PR) Specialist revolves around developing and executing effective link-building strategies to improve website authority, organic search rankings, and overall online visibility while adhering to best practices and fostering positive relationships with external stakeholders.

Education and Experience:
At least 3 years of experience as a Link Building (PR) Specialist
Strong English skills, both written and verbal
Experience with both and comfort working in multi-cultural, multi-discipline organization is an advantage
Preferably based in Manila

Kindly send a summary of your work-related experience and an updated resume to Click to view. We will only consider those who have sent us an email.