Company Overview:
Join us at Black Rhino and Doughie, two emerging brands poised for rapid growth in their respective markets. As part of our journey, we’re looking for a dynamic Part-Time Digital Marketer to enhance our digital presence and drive our brands forward. This role offers the opportunity to work within a motivated and diverse team of seven professionals, fostering growth across international landscapes.
Role Summary:
As Digital marketing Virtual Assistant, you’ll be diving into the digital marketing realm of both Black Rhino and Doughie, dedicating 2-3 days per week to implement, and optimize our digital marketing efforts related to Meta annd Google Ads and Affiliate marketing. Your mission will be to amplify our brand voices, ensuring they resonate with our target audiences while driving measurable results. You will do this under the direct supervision of our founder/E-commerce wizard.
Key Responsibilities:
Execute digital marketing tactics across Meta Ads and Google Ads, ensuring alignment with our overall marketing objectives.
Analyze performance data to inform and adjust strategies, aiming for continuous improvement in ROI and efficiency.
Spearhead affiliate marketing initiatives, identifying and cultivating profitable partnerships that align with our brand values.
Collaborate closely with our Founder and other employees to integrate digital strategies with broader marketing campaigns.
Requirements:
Proven experience and success in digital marketing, particularly with Meta Ads and Google Ads.
Strong analytical skills (GA4 oriented), with the ability to translate complex data into actionable insights.
Translate questions into actionable graphs via Google Data Studio
Operational excellence with a hands-on approach to digital marketing campaign management.
Have knowledge of affiliate marketing
Growth mindset with a dynamic, results-oriented attitude.
Excellent communication skills and the ability to work effectively in a diverse, international team environment.
Why Join Us?
Be part of a forward-thinking company with a vibrant culture and a vision for significant impact.
Opportunity to work in a diverse and international team environment.
Play a crucial role in the growth journey of two exciting brands.
Enjoy the flexibility of part-time work that respects your work-life balance.
Application Process:
If you’re excited to contribute to the growth of Black Rhino and Doughie and meet the above requirements, we would love to hear from you. Please submit your resume, a cover letter highlighting your relevant experience, and any supporting documents showcasing your achievements in digital marketing.
Write a detailed answer to the following questions:
1. Can you describe how you would segment an audience for a Meta Ads campaign aimed at increasing brand awareness for a new product? Which specific demographic, geographic, and behavioral characteristics would you select and why?”
2. How would you analyze and optimize the performance of a Google Ads search campaign? Can you give a specific example of how you improved a low click-through rate (CTR) for a set of keywords?
3. Can you explain how you would set up a successful affiliate marketing strategy using the AWIN platform? How do you select partners, and what criteria do you consider most important to deem the collaboration as successful?
APPLY FOR THIS JOB:
Company: Redt Digital
Name: Brecht Frissen
Email: