About Us:
Book Adriatic nekretnine specializes in luxury vacation rental management, providing high-end properties along the stunning Adriatic coast. We pride ourselves on offering exceptional experiences and unparalleled customer service to our guests. We are seeking a talented and driven individual to join our team and help increase direct bookings through strategic digital marketing and customer engagement.
Position Overview:
The Digital Marketing and Customer Engagement Specialist will play a crucial role in enhancing our online presence, driving traffic to our website, and converting visitors into direct bookings. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for the travel and hospitality industry.
Key Responsibilities:
Website Optimization:
Enhance the user experience on our website by ensuring it is visually appealing, easy to navigate, and mobile-friendly.
Collaborate with web developers to improve site performance and loading speed.
Implement and manage a user-friendly booking engine.
SEO and Content Marketing:
Develop and execute an SEO strategy to improve search engine rankings.
Create and publish engaging content, including blog posts, articles, and guides about the Adriatic region and luxury travel tips.
Conduct keyword research and optimize website content accordingly.
Digital Marketing Campaigns:
Plan and execute email marketing campaigns, including newsletters and personalized offers.
Manage social media accounts, create engaging posts, and run targeted ads on platforms like Instagram, Facebook, and Pinterest.
Develop and manage PPC campaigns using Google Ads and social media ads.
Customer Engagement:
Implement a loyalty program to encourage repeat bookings.
Provide exceptional customer support through live chat, email, and phone.
Analyze customer data to create personalized offers and recommendations.
Partnerships and Networking:
Identify and establish partnerships with local businesses, travel influencers, and online travel agencies.
Collaborate with travel bloggers and influencers to promote our properties.
Analytics and Optimization:
Use analytics tools to track website traffic, user behavior, and booking conversions.
Conduct A/B testing to optimize website elements and marketing campaigns.
Prepare and present regular performance reports to the management team.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, preferably in the travel or hospitality industry.
Strong understanding of SEO, content marketing, and social media marketing.
Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing strategies.
Strong analytical skills and attention to detail.
Ability to work independently and as part of a remote team.
Benefits:
Competitive salary and performance-based bonuses.
Flexible working hours and remote work environment.
Opportunities for professional development and career growth.
Collaborative and supportive company culture.
APPLY FOR THIS JOB:
Company: Flexiwork Services
Name: Mate Dragas
Email: