Virtual Assistant & Digital/Social Media Marketing

About me:
I’m a newborn, family and maternity photographer based in Melbourne, Australia, dedicated to capturing timeless moments for growing families. With a passion for storytelling and creativity, I strive to deliver exceptional photography services that celebrate the joy of parenthood.

Job Description:
I’m seeking a dynamic and talented Virtual Assistant & Social Media Content Creator to join my team and help elevate our Instagram social presence. This role will be responsible for managing various aspects of our digital marketing efforts, with a primary focus on creating engaging content for Instagram.

Responsibilities:
– Develop and execute a comprehensive social media content strategy for Instagram to increase brand visibility and engagement.
– Create high-quality, visually appealing content including photos, videos, and graphics that align with our brand aesthetic and storytelling narrative.
– Curate user-generated content and leverage client testimonials to showcase our photography services and client satisfaction.
– Implement effective Instagram marketing tactics to grow our follower base, increase post reach, and drive traffic to our website.
– Develop creative ideas and concepts for upcoming photo shoots and content campaigns.
– Stay up-to-date with the latest trends, features, and best practices in social media marketing to continuously optimise our Instagram strategy.
– Write blogs for website with SEO intergration.

Requirements:
– Proven experience in digital marketing, social media management, and content creation, with a focus on Instagram.
– Proficiency in graphic design tools such as Adobe Photoshop or Canva.
– Excellent written and verbal communication skills in English.
– Highly organised with the ability to multitask and prioritise tasks effectively.
– A self-starter with a creative mindset and a passion for photography and visual arts.
– Familiarity with Instagram analytics and tracking tools to monitor performance metrics and insights.
– Previous experience working in the photography industry or a creative studio is a plus.