Virtual Assistant for Facebook and SEO Ads Management

We are seeking a proactive and detail-oriented Virtual Assistant with experience in managing Facebook and SEO ad campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and the ability to work independently to drive successful advertising campaigns for both FLOCK and Nick’s Jerk Seasonings.

Key Responsibilities:

Facebook Ads Management:

Develop, launch, and manage Facebook ad campaigns for both FLOCK and Nick’s Jerk Seasonings.
Create compelling ad copy and design engaging visual content.
Monitor ad performance and optimize campaigns to achieve desired KPIs.
Conduct A/B testing to determine the most effective ad creatives and strategies.
Analyze audience insights to refine targeting and improve campaign effectiveness.
SEO Management:

Conduct keyword research to identify high-impact keywords and phrases.
Optimize website content, meta tags, and headers to improve search engine rankings.
Implement on-page and off-page SEO strategies to increase organic traffic.
Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
Generate monthly reports detailing campaign performance and areas for improvement.
Client Communication:

Maintain regular communication with clients to understand their goals and provide updates on campaign performance.
Schedule and lead weekly check-ins to review progress and plan future strategies.
Address client inquiries and provide prompt, professional responses.
Content Creation:

Collaborate with the design team to produce high-quality images and videos for ads.
Ensure all content aligns with the client’s brand voice and messaging.
Manage content calendars and ensure timely delivery of all ad materials.
Additional Responsibilities for Nick’s Jerk Seasonings:

Manage social media presence, including posting regular updates, engaging with followers, and promoting special offers.
Highlight signature products like hot and mild jerk seasoning marinade.
Develop and execute promotional campaigns for special events, such as holidays and cultural festivals.
Qualifications:

Proven experience managing Facebook ad campaigns and SEO strategies.
Strong understanding of digital marketing principles and best practices.
Proficient in using Facebook Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
Excellent written and verbal communication skills.
Strong analytical skills and the ability to interpret data to make informed decisions.
Ability to work independently and manage multiple tasks simultaneously.
Familiarity with the restaurant and hospitality industry is a plus.
Preferred Skills:

Graphic design skills and experience with tools like Canva or Adobe Creative Suite.
Experience with other social media platforms (e.g., Instagram, Twitter) is a plus.
Knowledge of local SEO and experience optimizing for local search results.