Virtual Assistant for Paid Media Marketing Projects (14 hrs/week, $8-$12USD p/h)

**Overview**

I’m seeking a Virtual Assistant with a strong focus on PPC marketing to assist in a range of paid media tasks. A solid understanding of Google Sheets, Slides, and ChatGPT is also desirable. No specific days of work are required, so long as the hours are completed within the week and the candidate is flexible in rare cases for a fast turnaround, if/when required. Note that this role is not client-facing.

**Core Responsibilities**

– Keyword Research: Utilize specialized tools to conduct extensive keyword research for PPC campaigns.
– Campaign Structuring: Develop organized and effective PPC campaign structures, from keyword-to-ad group arrangements to social media audience suggestions.
– Ad Copy Creation: Generate tailored ad copy to suit each unique campaign. This will be split between search and social copy (e.g. Meta).
– Strategy Plans: Compose comprehensive paid media marketing strategies for clients.

**Additional Responsibilities**

– Reporting: Use Google Sheets to create and analyze insightful client reports.
– Performance Analysis: Summarize campaign performance in preparation for my client meetings.
– System Improvement: Recommend enhancements to existing processes.
– Ad Hoc Tasks: Perform competitor analysis, trend research, tracking setup (training required if needed), and other additional tasks as required.

**Required Skills**

– Strong expertise in PPC marketing
– Ability to meet deadlines and work efficiently
– Proficiency in Google Sheets and Slides
– Familiarity with ChatGPT for workflow enhancement (used with careful oversight)

**Before Applying Read This**

Candidates who apply must be able to answer ALL of the below questions with ease. Do not answer these in your application, I will request answers from a shortlist selection.

1. How do you ensure your copy matches the tone of the client’s brand?
2. How is social media copy different from your search copy?
3. Describe the relationship between Quality Score and Ad Rank in Google Ads.
4. Can you explain how to set up Conversion Tracking for a PPC campaign?
5. What strategies do you use for keyword research and selection?
6. Explain the difference between manual and automated bidding strategies.
7. What are SKAGs and should they be used in 2023?
8. How would you structure a search (not shopping/pmax) campaign selling 5 different colors of boot in the UK?
9. How do you structure remarketing campaigns across Google & Meta to improve ROI?
10. Describe a time when you had to optimize a low-performing PPC campaign.
11. What is your rationale behind choosing a bidding strategy for a campaign on Google?
12. How do you determine whether to suggest Search, Display, or Video campaigns for a client?

**Onboarding**

The initial week involves a trial task to ensure you have the correct competencies. Upon successful selection, a contract will be sent and real tasks will be assigned. Detailed onboarding information will be shared with the chosen candidate.

Note: This is a remote, part-time position requiring a commitment of 14 hours per week.

To apply, please send a resume and a cover letter detailing your relevant experience.