Virtual Assistant – Social Media Analytics and Content Management

Position Overview:
We are seeking a highly skilled Virtual Assistant with a strong background in social media analytics and content management, particularly focused on Facebook, Instagram, and LinkedIn. The ideal candidate will possess exceptional design skills for creating flyers, banners, step and repeats, and other promotional materials, with a cultural understanding and aptitude for the African American community. Additionally, proficiency in branding and brand management is crucial, along with the ability to showcase their work through dynamic presentations. This role also requires expertise in video editing, creating reels for social media platforms, and utilizing strategies to boost engagement through hashtags, interaction with other platforms, and influencer engagement.

Responsibilities:

Social Media Analytics and Strategy Development:
Analyze social media metrics and provide insights to optimize content performance.
Develop data-driven strategies to increase brand visibility and engagement within the African American community.
Conduct research on current trends and best practices in social media marketing to enhance campaign effectiveness.

Content Creation and Design:
Design visually appealing flyers, banners, step and repeats, and other promotional materials tailored to the target audience.
Utilize design software to create professional and engaging visuals that align with brand guidelines.
Collaborate with the marketing team to ensure consistency and effectiveness of branding across all platforms.

Engagement Enhancement and Influencer Outreach:
Implement strategies to increase engagement through the use of relevant hashtags and interactive content.
Engage with influencers and bloggers to amplify brand reach and foster partnerships.
Identify and cultivate relationships with key influencers within the African American community to promote brand awareness.

Task Examples for Candidate Assessment: (Choose 1 of the 3 below options to showcase your skills: Must to be considered for this job.)

1. Content Creation and Engagement Strategy:
Choose a recent campaign or promotion and develop a comprehensive content strategy for Facebook, Instagram, and LinkedIn. Include specific tactics for increasing engagement, such as the use of hashtags, interactive elements, and influencer collaborations. Present your strategy in a Loom video, explaining the rationale behind each decision and how it aligns with the brand’s objectives.

2. Visual Design Showcase:
Select a recent event or product launch and create a set of promotional materials, including flyers, banners, and a step and repeat backdrop. Showcase your design skills by presenting these materials in a visually appealing Loom video, highlighting key design elements and explaining how they contribute to the overall branding strategy.

3. Video Editing and Reel Creation:
Choose a selection of raw video footage or images and create a compelling promotional reel for social media platforms like Instagram. Demonstrate your video editing skills by producing a polished and engaging reel that effectively showcases the brand’s message and encourages audience interaction. Additionally, provide insights into your approach to increasing engagement through reel content and caption optimization.

Note: Candidates are encouraged to choose tasks that best showcase their skills and experience relevant to the position. We value creativity, attention to detail, and a proactive approach to problem-solving.